Newsweek's Most Loved Brands by Basketball Fans 2027 Revealed

NEW YORK, Oct. 06, 2026 /CourierPR/ -- Samsung, Tropicana, Levi’s, and CeraVe have been honored among the top 350 brands in Newsweek’s Most Loved Brands by Basketball Fans 2027. This recognition comes from a comprehensive study that evaluated the loyalty and affection of basketball fans across the United States.

Newsweek, in partnership with Plant-A Insights Group, compiled a dataset of the top 20,000 brands based on television advertising expenditure in the United States between 2023 and 2025. From this extensive list, more than 2,000 brands were selected for further evaluation through a nationwide survey of nearly 12,000 basketball fans conducted between September and October 2025. Fans were asked to evaluate only brands they had personally used or were familiar with, sharing their likelihood of recommending each brand and their level of affection across three dimensions of brand love. The 350 highest-scoring brands were recognized as Newsweek’s Most Loved Brands by Basketball Fans 2027.

The five-star honorees span a wide range of consumer categories, from technology and apparel to household products, beauty, and food and beverage. Food and beverage brands have the broadest five-star presence in this year’s ranking, underscoring the variety of everyday products that have built strong connections with basketball fans. This ranking helps bring the passion for basketball and the brands, products, and experiences that fans care about together, giving them a trusted resource for discovering products that reflect their passion for the sport.

The complete ranking is available at https://rankings.newsweek.com/newsweeks-most-loved-brands-by-basketball-fans-2027. Newsweek, the global digital news organization built around the iconic 94-year-old American magazine, reaches 100 million people monthly with its thought-provoking news, opinion, images, graphics, and video delivered across a dozen print and digital platforms. Headquartered in New York City, Newsweek also publishes international editions in 50 countries.