Neutrogena Launches Cloud-Tech Sunscreens with Advanced Protection and Skincare Benefits
News related to:Neutrogena® · 2 min read
Neutrogena, the pioneer in sunscreen science, has introduced a new technology called Cloud-Tech, which combines next-generation sun protection with skincare benefits and a weightless feel. This advancement, featuring the first new FDA-approved sunscreen filter in over 25 years, marks a significant step in the evolution of sun protection.
Cloud-Tech utilizes bemotrizinol (BEMT), a new UV filter that provides enhanced UVA protection. This technology is integrated into two new sunscreens: Neutrogena Clear Face Sunscreen SPF 60 and Neutrogena Ultra Sheer Daily Face Sunscreen SPF 70. Both products are designed to offer comprehensive UVA/UVB coverage and include clinically proven skincare ingredients, such as Micro-Peptide Technology and niacinamide, to address visible signs of aging and acne-prone skin.
According to Chris Riat, the Global Neutrogena Brand Leader, the inspiration for Cloud-Tech came from K-beauty sunscreens, which are known for their lightweight and invisible texture.
The new sunscreens are formulated to feel like a soft cloud on the skin, providing a weightless, non-greasy finish that layers well under makeup. They are fast-drying and offer a silk finish, making them an appealing choice for daily use. The Neutrogena Clear Face Sunscreen SPF 60 is specifically formulated for acne-prone skin, containing niacinamide and vitamin E to help reveal clearer-looking skin without clogging pores. The Neutrogena Ultra Sheer Daily Face Sunscreen SPF 70, on the other hand, is designed with patented Micro-Peptide Technology to help hydrate the skin and visibly improve signs of aging. It is 50% lighter on the skin than leading sunscreens.
Neutrogena, the #1 sunscreen brand in the U.S., has a long history of advancing sun protection through innovation, partnerships, and education. This launch reflects the company's commitment to challenging outdated expectations and delivering high-level protection in a formula that consumers will want to wear every day.
The new Cloud-Tech sunscreens are now available on Amazon.com and will be available at retailers nationwide in October. With the introduction of Cloud-Tech, Neutrogena continues to set the standard in sun protection, offering consumers a product that combines comprehensive coverage, a weightless feel, and targeted skincare benefits.