Nestlé and NBA Partner to Promote Basketball Worldwide

VEVEY, Switzerland, Oct. 7, 2026 /CourierPR/ -- Nestlé and the National Basketball Association (NBA) have entered into a multi-year international marketing partnership, making Milo, Nescau, and Nesquik the official partners of the NBA. The agreement, which will come into effect on January 1, 2027, spans 21 markets across four continents, marking Nestlé's largest international brand collaboration to date.

This partnership aims to engage fans and inspire youth basketball participation around the world. Nestlé and the NBA will collaborate on various initiatives, including activations across select NBA youth basketball development programs and platforms. These programs include Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play, and NBA 3X. The partnership will also extend to select NBA events and fan engagement platforms, such as NBA Global Games and NBA House.

The marketing partnership will also encompass retail programs and in-market fan experiences. These will include on-pack promotions featuring NBA branding and opportunities for consumers to win NBA tickets, merchandise, and other prizes. The partnership will activate in the following markets: Australia, Brazil, Canada, Colombia, France, Germany, Ghana, Italy, Indonesia, Malaysia, Mexico, New Zealand, Nigeria, Singapore, Spain, Thailand, Turkey, the United Kingdom, the United States, and Vietnam. The Philippines will join the partnership from October 2027.

This partnership is designed to leverage the global reach of both brands to engage with consumers and promote basketball participation. Nestlé and the NBA aim to create a more inclusive and accessible basketball experience for young people and families worldwide.