Nearly One-Third of College Students Blackout After BORG Drinks: Study Finds

A new study published in the Journal of Studies on Alcohol and Drugs has shed light on a concerning trend among college students: the blackout rage gallon (BORG). The research, conducted by Andrea C. King, a professor of psychiatry and behavioral neuroscience at the University of Chicago, reveals that nearly one-third of college-age BORG drinkers report experiencing blackouts after consuming the gallon-sized alcoholic beverages.

BORGs, which are one-gallon plastic jugs filled with alcohol, mixings, and flavorings, have become a popular drinking trend since around 2020. These jugs are often decorated with clever phrases or puns, such as "It's BORG o'clock somewhere" or "BORG to be wild," and are typically consumed during daytime gatherings like tailgates or festivals.

The study surveyed more than 100 participants from private and public U.S. colleges and universities. According to the findings, nearly all respondents reported getting buzzed or drunk after consuming a BORG. However, 17% of participants vomited, and 59% said or did embarrassing things. Notably, 30% of respondents experienced a blackout, a serious consequence that disrupts memory consolidation due to heavy alcohol consumption.

Dr. King's research highlights the potential dangers of BORGs, particularly the mixing of hard liquor with additive flavorings. The sweetness of the beverage and the social aspect of sharing BORGs and tasting others' concoctions may contribute to excessive drinking. The study also notes that BORGs do not support the positive effects touted by social-media influencers, such as electrolytes, caffeine, and water to offset hangovers or minimize drunkenness.

Despite the risks, many participants indicated that they are likely to continue engaging in BORG drinking. Dr. King suggests that awareness and mindfulness can help reduce the associated harms. "There are choice points along the way, ranging from whether to attend a BORG event, and if one does attend, whether to bring a BORG beverage and how much (if any) alcohol to put in the beverage. It doesn't have to be all-or-none, as being aware and mindful to minimize risks can be key."

The study also mentions reports of BORG use resulting in injuries and emergency room visits. It underscores misconceptions about BORGs, which were originally promoted as supporting harm-reduction efforts. However, the data show that BORGs do not provide the intended benefits and may pose significant risks to young adults.

Rutgers University, where the study was published, emphasizes the importance of understanding the BORG trend and its potential impacts on college students. The findings can inform prevention and education efforts, starting with awareness among both students and parents. Dr. King's research aims to provide valuable insights for addressing the growing concern of excessive drinking among college students.