Navigator and Experience Fresh Partner to Boost Senior Living Operator Performance

PARSIPPANY-TROY HILLS, N.J., Oct. 19, 2026 /CourierPR/ -- Navigator Group Purchasing and Experience Fresh have joined forces to enhance the financial performance of senior living operators. The strategic partnership aims to address both operational efficiency and occupancy growth, leveraging the strengths of both organizations.

For over three decades, Navigator has been a leader in helping senior living operators reduce costs, improve operations, and optimize purchasing. Now, by combining Navigator’s expertise with Experience Fresh’s focus on occupancy growth, the partnership offers a comprehensive solution to senior living providers.

Experience Fresh brings to the table a team of over 35 in-house specialists, covering strategy, creative, and digital services. Their expertise in brand strategy, demand generation, and marketing campaigns has proven effective in driving occupancy growth. According to Experience Fresh, their senior living campaigns have delivered a 3X return on ad spend, highlighting the potential for significant financial gains.

Navigator members will benefit from this partnership by gaining preferred access to Experience Fresh’s marketing services. This includes national contract strength without sacrificing existing distributor relationships. Additionally, Navigator’s on-site dietitians, culinary consultants, and field specialists can conduct operational and menu reviews, turning purchasing decisions into savings that can be reinvested in resident care. On average, a single culinary consultation identifies an estimated 15% in savings.

Aaron Kimbrough, Vice President of Sales at Navigator Group Purchasing, emphasized the importance of addressing both sides of the financial equation.

The agreement positions Navigator as a full-service group purchasing organization dedicated exclusively to senior living. By combining Navigator’s purchasing and operational expertise with Experience Fresh’s growth and marketing capabilities, members gain access to resources that support both margin improvement and top-line growth.

For more than 30 years, Navigator has helped senior living operators strengthen financial performance by reducing costs, improving operations, and optimizing purchasing. Experience Fresh brings expertise in occupancy growth, census development, brand strategy, and demand generation. Together, the organizations help members address both sides of the financial equation: controlling costs and growing occupancy.

Navigator members gain national contract strength without giving up the distributor relationships that work for them, along with dietitians, culinary consultants, and field specialists on site who conduct operational and menu reviews that turn purchasing decisions into savings that can be reinvested in resident care. A single culinary consultation identifies an average of 15% in savings.

Built for senior living, Experience Fresh helps operators generate inquiries and turn them into move-ins through brand and website development, paid search and digital advertising, content and photography, and performance reporting that tracks every stage from qualified lead to tour to move-in. Its senior living campaigns have delivered a 3X return on ad spend.

The relationship reflects Navigator's continued commitment to expanding the value it delivers to members. By combining Navigator's purchasing and operational expertise with Experience Fresh's growth and marketing capabilities, members gain access to resources that support both margin improvement and top-line growth.