Natural Grocers Opens New Store in Appleton, Wisconsin
News related to:Natural Grocers by Vitamin Cottage, Inc · 2 min read
Natural Grocers by Vitamin Cottage has opened its doors in Appleton, Wisconsin, with a grand celebration on September 30, 2026. The store, located at 123 Main Street, is the company’s latest expansion in the state and aims to serve the local community with affordable organic groceries and high-quality products.
The grand opening kicked off with a $2,500 donation to Feeding America Eastern Wisconsin, the local food bank partner. This donation was followed by an official ribbon-cutting ceremony with the Fox City Chamber and store leadership. The doors opened promptly at 8:27 a.m., welcoming customers to a celebratory shopping experience.
Natural Grocers is committed to supporting the community and has introduced several grand opening events. The first 150 customers received a mystery gift card ranging from $5 to $500. The first 500 shoppers were given a unique, hand-crafted Ecuadorian drawstring backpack bag, valued at $30. Customers could also spin a prize wheel between 12 p.m. and 5 p.m. for a chance to win various prizes. Additionally, a grand opening sweepstakes was held, offering a chance to win an Aventon e-bike, a $500 Natural Grocers gift card, and more. Entry forms were available at the store.
To celebrate the opening, Natural Grocers offered up to 50% off on premium-quality products from every department. Customers could enjoy 100% USDA-certified Organic Gala Apples, Natural Grocers Brand Organic Cheese Shreds and Slices, Bacon and Bacon Alternatives, GT’s Synergy Kombucha, and Painterland Sisters Organic Skyr Yogurt. The store also introduced its {N}power membership program, offering exclusive discounts and benefits to customers.
Natural Grocers prides itself on its commitment to the environment and community. The new Appleton store features sustainable building features and energy-saving innovations, such as non-toxic building materials and 100% LED lighting. The company’s Bring Your Own Bag Program, which donates five cents for every shopping trip using reusable bags, also supports Feeding America Eastern Wisconsin. This program encourages sustainable shopping practices while helping to address food insecurity in the community.
The Appleton store joins Natural Grocers’ existing locations in the area, including the recently opened Lake Geneva store. The company continues to grow in Wisconsin, building meaningful connections in communities that value health, affordability, and friendly service. Natural Grocers’ commitment to its Five Founding Principles, including its “Commitment to Community,” is evident in its ongoing support of local organizations and initiatives.
The store offers a wide range of natural and organic options, with a focus on high-quality and affordable products. Customers can expect to find a super-sized supplement department, a commitment to crew, and a range of body care products that meet the company’s rigorous standards. The store’s knowledgeable and dedicated good4u Crew will provide support and guidance to customers seeking healthy recipes and nutrition education.
Natural Grocers by Vitamin Cottage, founded in 1955, has expanded to 174 stores in 22 states. The company continues to prioritize its mission of providing natural and organic groceries, body care products, and dietary supplements at affordable prices. With the opening of the Appleton store, the company aims to further its commitment to serving the community and promoting health and wellness.