Natura Bissé Extends Partnership as Official Spa Brand of World's 50 Best Hotels

Natura Bissé, the renowned Spanish luxury skincare brand, has extended its partnership as the exclusive official spa brand of The World's 50 Best Hotels for a second consecutive year. This renewed collaboration underscores Natura Bissé's commitment to enhancing the wellness experiences offered by some of the world's most prestigious hotels.

The partnership is part of Natura Bissé's broader strategy to significantly boost its investment in the hotel and spa sector. By 2030, the company aims to double its business in this channel from €47 million in 2025 to €102 million. This ambitious goal is driven by the growing importance of wellness in the luxury hospitality industry, where it has evolved from an added amenity to a core component of the guest experience.

Verónica Fisas, CEO of Natura Bissé, emphasized the brand's vision: "Today, hospitality is one of the driving forces behind the new definition of luxury, where wellness has become an essential part of the guest experience. Our partnership with The World's 50 Best Hotels reflects our long-term commitment to working alongside the world's finest hotels in creating meaningful and memorable experiences."

Natura Bissé currently partners with over 400 luxury properties across nearly 60 countries, including iconic brands such as The Ritz-Carlton, Four Seasons, Waldorf Astoria, Rosewood, Belmond, St. Regis, Fairmont, Mandarin Oriental, and Grand Hyatt. The brand offers a comprehensive wellness ecosystem, from its signature spa treatments, which have earned the brand the title of World's Best Spa Brand five times (2018-2021, 2025) and another nomination in 2026, to elevated in-suite skincare experiences and its purpose-driven hotel amenities, developed in partnership with La Bottega in support of the Ricardo Fisas Natura Bissé Foundation.

Lorraine Keogh, Managing Director of Commercial at The World's 50 Best Hotels, expressed enthusiasm for the continued partnership: "We're delighted to continue working with Natura Bissé as the Official Spa Brand of The World's 50 Best Hotels. The world's best hotels are constantly finding new ways to create memorable guest experiences, and wellness is an increasingly important part of that. Natura Bissé's expertise and longstanding relationships with many of the world's leading hotels make them a fantastic partner."

The renewed partnership is expected to further strengthen Natura Bissé's presence within the hospitality industry, reinforcing its commitment to delivering high-quality, innovative skincare and spa experiences. As the World's 50 Best Hotels awards ceremony takes place in Paris, Natura Bissé will showcase its brand experiences, demonstrating how wellness can become a powerful differentiator in today's luxury hotel offerings.