National Teddy Bear Day celebrates enduring comfort and connection
News provided byBuild-A-Bear Workshop Inc · 2 min read
On September 9, 2026, National Teddy Bear Day will celebrate the enduring appeal of a beloved childhood staple that continues to bring comfort and joy across generations. More than a century after the first teddy bear was created, the plush toy remains a universal symbol of comfort and connection, reflecting its importance in both childhood and adulthood.
The story of the teddy bear traces back to 1902, when U.S. President Theodore "Teddy" Roosevelt declined a hunting opportunity, leading to a cartoon that inspired the creation of the first teddy bear. Since then, the toy has evolved from a simple plaything into a cherished object that helps navigate life's big moments and evokes nostalgia.
Experts in child psychology emphasize the role of comfort objects like teddy bears in helping children manage big emotions and life milestones. These toys provide a sense of security and familiarity that can be particularly important during transitional periods. Moreover, many adults continue to keep or collect teddy bears as reminders of cherished memories and a way to express themselves. This sentiment aligns with the growing trend of families seeking meaningful experiences over material possessions.
National Teddy Bear Day, celebrated annually on September 9, provides an ideal platform for companies like Build-A-Bear Workshop to highlight the importance of creating lasting memories. Build-A-Bear, which has been helping guests create personalized furry friends for nearly three decades, is marking the occasion by inviting everyone to rediscover the magic of hugs, heart, and happiness with its exclusive Two for $25 Little Cub offer. From September 9 to September 16, for every dollar donated to the Build-A-Bear Foundation, either online or at the pin pad in stores, an additional bear will be donated to a children's hospital.
Callie Rapp, Vice President of Communications & Public Relations at Build-A-Bear Workshop, underscores the company's commitment to sharing hugs and creating meaningful memories. "For nearly three decades, Build-A-Bear has been a place where families come together to create lasting memories and share hugs," said Rapp. "This year, we're inviting everyone to celebrate the magic of the teddy bear and the joy it brings to people of all ages."
The Build-A-Bear Foundation’s contributions to children’s hospitals demonstrate the company’s dedication to making a positive impact beyond the shopping experience. "By donating bears to children's hospitals, we're not only bringing comfort to those in need but also reinforcing the importance of these toys in the lives of children," Rapp added.
As National Teddy Bear Day approaches, the significance of the toy extends beyond just a celebration of a beloved childhood toy. It serves as a reminder of the enduring power of a simple, comforting hug and the memories it can create.
To find a Build-A-Bear Workshop near you, visit buildabear.com.