Mytheresa Unveils Updated Logo and Visual Identity

MUNICH, Sept. 1, 2026 /CourierPR/ -- Mytheresa, the leading luxury digital multi-brand platform, has unveiled an updated logo and visual identity, marking a significant step in the company’s evolution. The new logo, introduced as of September 1st, encapsulates a more unified, distinctive, and elevated expression of the brand.

Francis Belin, CEO of Mytheresa, stated, "Luxury is timeless and so should be the identity that represents it." The new logo and identity reflect the brand's curated vision of luxury across women’s, men’s, kids’ wear, fine jewelry, and lifestyle products. The design is defined by clarity, elegance, and timeless sophistication, creating a stronger and more recognizable presence across all customer touchpoints.

Belin continued, "Our evolved logo reflects who we are today and where we are headed, bringing greater clarity and elegance to our visual identity. This marks an exciting milestone as we continue to elevate the Mytheresa experience."

The refreshed logo and visual identity will be implemented across all digital and physical touchpoints, including the Mytheresa website, the app, retail stores, and brand communications. This change underscores Mytheresa’s commitment to remaining the global leader in true luxury multi-brand retail and setting the standard for a unique luxury shopping experience.

The new visual identity aims to enhance the brand’s recognition and appeal, ensuring a seamless and elevated experience for its customers. Mytheresa’s continued focus on quality and innovation positions it as a cornerstone in the luxury retail landscape.