Mutual of Omaha and Chia Pet Launch Wild Revival Collection

OMAHA, Neb., Oct. 15, 2026 /CourierPR/ -- Mutual of Omaha's Wild Kingdom and Chia Pet have joined forces to launch the Wild Revival Collection, a limited-edition line of wildlife-themed Chia Pets designed to inspire families to reconnect with nature. The collection, which includes five iconic species, American bison, red panda, sea otter, sea turtle, and bald eagle, celebrates remarkable conservation stories and aims to educate and engage the next generation in wildlife stewardship.

For more than 60 years, Mutual of Omaha's Wild Kingdom has been a beloved fixture in American television, introducing audiences to extraordinary wildlife stories and the people working to protect them. Through this collaboration with Chia Pet, the company is extending its mission to provide families with a fun, hands-on way to learn about wildlife conservation while creating meaningful moments together at home.

The Wild Revival Collection features each animal's conservation story, highlighting the impact of decades of conservation efforts. The American bison, once driven to the brink of extinction, has made one of the greatest wildlife comebacks in North America. The red panda faces ongoing threats from habitat loss and fragmentation, but conservation organizations are working together to protect the forests they call home. Sea otters, once hunted to near extinction, have made a remarkable comeback along parts of North America's coastline. Sea turtles, having spent millions of years navigating the world's oceans, have seen some populations recover thanks to decades of conservation. The bald eagle, a symbol of resilience, rebounded through habitat protection, conservation efforts, and species recovery programs.

Each Chia Pet in the collection serves as a reminder that protecting wildlife begins with small, intentional actions. The Wild Revival Collection reflects Wild Kingdom's belief that inspiring people to care about wildlife is the first step toward protecting it. Jen Wulf, Vice President of Brand Marketing at Mutual of Omaha, expressed pride in continuing the Wild Kingdom legacy with Mutual of Omaha's Wild Kingdom Protecting the Wild on NBC.

Mutual of Omaha's research found that many people's connection to nature starts with simple childhood experiences. From visiting the zoo or aquarium and exploring the outdoors to watching wildlife on television, these moments continue to shape how people think about wildlife today. However, more than half of Americans believe today's children are missing out on those kinds of formative experiences. The Wild Revival Collection offers families another way to discover the stories behind these remarkable animals, care for something together, and continue the conversations that inspire a lifelong appreciation for wildlife.

To support the next comeback story, Mutual of Omaha's Wild Kingdom will donate a portion of proceeds from every Wild Revival Collection Chia Pet sold to the Association of Zoos and Aquariums (AZA). Through AZA's SAFE: Saving Animals From Extinction program, conservation partners work together to protect threatened species, restore habitats, and strengthen wildlife populations, helping create more successful conservation stories for generations to come.

Since its network television premiere in 1963, Mutual of Omaha's Wild Kingdom has been one of the most loved and respected wildlife programs in television history. The Daytime Emmy® nominated Mutual of Omaha's Wild Kingdom Protecting the Wild now airs weekends on NBC's The More You Know educational/informational weekend program block, celebrating stories of conservation success, including the great work of caring, compassionate experts and how they are making a positive impact on the Wild Kingdom.

Founded in 1909 and headquartered in Omaha, Neb., Mutual of Omaha offers a variety of insurance and financial products for individuals, businesses, and groups throughout the United States. The highly rated organization takes a long-term view with a focus on strength, stability, and steady growth to help customers protect what they care about and achieve their financial goals over generations.

Chia Pet is an American icon. Since 1977, the terra cotta planters styled after animals, celebrities, and pop culture characters have grown from a novelty gift into a permanent piece of American consumer lore, powered by one of the most recognized jingles ever recorded: "Ch-Ch-Ch-Chia." Nearly 50 years later, the brand continues to release new characters every season, from classic pets to licensed collaborations, all built on the same simple promise: easy to do, fun to grow. Chia Pet is part of the Ad Populum family of brands, which includes NECA, Kidrobot, Party City, Rubies, WizKids, Enesco, Department 56, Jim Shore, and Graceland.