Momentum Named Agency of the Year by Sponsorship Marketing Association

NEW YORK, Oct. 01, 2026 /CourierPR/ -- Momentum, the preeminent global experience agency, has been named Agency of the Year by the Sponsorship Marketing Association (SMA), marking a first for the agency. This recognition comes on the heels of Momentum's successful execution of disruptive activations at major events such as the FIFA Club World Cup, Super Bowl, and Formula 1 in 2025, for brands including Anheuser-Busch, Coca-Cola, GEICO, Verizon, and Walmart.

Kevin McNulty, President and Chief Marketing Officer of Momentum Global, expressed pride in the agency's achievement.

Momentum Worldwide, part of Omnicom (NYSE: OMC), is known for its ability to combine creative, technology, strategy, and design to deliver experiences that make brands matter more. The agency's work spans sponsorship, B2B, commerce, and music and entertainment. With a legacy of shaping culture, Momentum has earned accolades such as Cannes Lions, Effies, Clios, and recognition for industry-leading sustainability practices.

The award underscores the agency's commitment to delivering innovative and impactful experiences for its clients. Momentum's success in 2025 at the FIFA Club World Cup, Super Bowl, and Formula 1 events demonstrates its ability to execute disruptive activations that resonate with audiences and drive brand engagement. As the agency looks ahead to the LA28 Olympic Games, it continues to build on its momentum and deliver exceptional experiences for its clients.