Momcozy Launches "Mom, and More" Campaign Celebrating Motherhood

Momcozy, a global leader in maternal innovation, has launched its annual Brand Day 2026 with the theme "Mom, and More." The campaign, which aims to celebrate the multifaceted journey of motherhood, features three prominent women, Olympic champion Allyson Felix, research astronaut Kellie Gerardi, and Girls Who Code founder Reshma Saujani, as campaign partners.

The theme "Mom, and More" reflects the idea that motherhood is an integral part of a woman's ongoing growth and development. It emphasizes that mothers continue to pursue their passions and ambitions alongside their roles as caregivers. "Mom, and More isn't about asking moms to become more or do more. It's about recognizing everything they already are and our responsibility to support them."

Momcozy's research, conducted in collaboration with NIQ, highlights the diverse experiences of modern mothers. According to the findings, 91% of moms identify as the primary caregiver, while 58% are employed full-time, with this figure increasing to 64% among moms with two or more children. Additionally, 58% of mothers experience information overload when purchasing mom and baby products, and 39% find it challenging to discern reliable information. These insights underscore the need for comprehensive support that goes beyond individual parenting tasks, helping to reduce time and decision burdens and providing trusted guidance.

The "Mom, and More" campaign is brought to life through a new brand film featuring the three campaign partners. The film explores how motherhood adds new dimensions of purpose and possibility to the lives of these women. Allyson Felix, a two-time Olympic champion and entrepreneur, has expanded her advocacy for maternal protections in sports. Kellie Gerardi, a research astronaut and mom of two, has continued to push the boundaries of space exploration while pursuing creative endeavors. Reshma Saujani, founder of Girls Who Code and CEO of Moms First, has championed working families and women's economic empowerment.

To celebrate the launch, Momcozy will host a special event on September 28 at its new space within the Babylist NYC Showroom in SoHo. The event will feature the Mom, and More Newsstand, where guests can create personalized headlines celebrating their unique identities and explore a range of Momcozy products designed for pregnancy, postpartum, and parenthood.

Momcozy's product lineup includes the Momcozy Wellness 1 Breast Pump, which combines warming and massage features for greater comfort during pumping. The BirthEase Pregnancy Ball Set supports movement during pregnancy and postpartum routines. The DeepClean Baby Bottle Washer D8, Triple-Seal Diaper Pail, and 2-in-1 Electric Baby Swing simplify recurring routines and create more flexibility in the day. The Smart Baby Sound Machine and BreezyClear™ 2-in-1 Spray & Suction Electric Nasal Aspirator offer practical tools for everyday care. The Contact-Free Smart Baby Monitor BM08 and PureHug Baby Carrier help parents stay connected to their babies while maintaining flexibility for other parts of their day.

Momcozy was founded in 2018 with the mission to help moms feel more comfortable, confident, and supported during one of life's most meaningful and demanding transitions. Today, the company is a global leader in maternal innovation, redefining care through technology designed around real motherhood. Chosen by more than 6 million moms and families across 80 countries and regions, Momcozy holds the global #1 market share in wearable breast pumps and continues to develop nursing bras, care essentials, and smart solutions that support moms from pregnancy through postpartum and beyond.