MMA.INC Deploys BJJLink at UFC GYM Jiu-Jitsu Studio in New York
News related to:MMA.INC · 2 min read
MMA.INC, a technology platform for the global martial arts and combat sports industry, has announced the deployment of its BJJLink software at the first UFC GYM Jiu-Jitsu studio in New York. The new studio, UFC GYM Jiu-Jitsu // Jiu Livre, opened its doors on August 8, 2026, at 383 Fifth Avenue in Manhattan. A second location is set to open in Florida in January 2027.
BJJLink, the management software platform developed by MMA.INC, supports various aspects of the studio's operations, including memberships, billing, payments, scheduling, attendance, and student progression. This deployment marks a significant step in the partnership between MMA.INC and UFC GYM, moving the collaboration from planning to live operations.
Nick Langton, Founder and CEO of MMA.INC, highlighted the importance of this development.
The deployment of BJJLink at the UFC GYM Jiu-Jitsu studio network is part of MMA.INC's broader strategy to connect the fragmented martial arts participation economy through a unified digital identity and ecosystem. The platform aims to deepen engagement and expand monetization across software, payments, programs, memberships, partnerships, and commerce.
MMA.INC's platform assets include 5 million+ social media followers, 680,000 user profiles, 107,694 registered student profiles, 27,651 monthly active users, and 15,326 published gym profiles, including 996 verified and 389 paying academies. The platform also recorded approximately 80,000 monthly check-ins and an annualized payments run rate of approximately US$21 million based on May 2026 processing volumes.
The partnership with UFC GYM is expected to generate additional recurring software and transaction revenue opportunities for MMA.INC. The capital-light model allows BJJLink to participate in studio growth without MMA.INC owning or operating the physical locations. This approach is seen as a strategic move to leverage the existing infrastructure of UFC GYM while focusing on technology and software development.
The deployment of BJJLink across the first UFC GYM Jiu-Jitsu studios provides further operating validation for the platform and its ability to support standardized systems across multi-location networks. The martial arts industry, comprising independent academies, multi-location operators, and branded gym networks, presents a substantial addressable market for purpose-built academy software, payment infrastructure, and operating tools.
According to IBISWorld, the United States martial arts studio industry alone comprises approximately 46,600 businesses and generates approximately US$19.4 billion in annual revenue. This scale and fragmentation create a significant opportunity for MMA.INC's platform to enhance the efficiency and effectiveness of martial arts academies.
The success of the BJJLink deployment at the UFC GYM Jiu-Jitsu studio is expected to pave the way for further expansion and integration of MMA.INC's technology into the broader martial arts community. As MMA.INC continues to grow its participation network and technology platform, the company remains committed to connecting practitioners, gyms, coaches, content, commerce, and payments in the global martial arts and combat sports industry.