Mirakl Unveils Refreshed Brand for Intelligent Commerce Leadership
News related to:Mirakl · 2 min read
Mirakl, the Operating System for Intelligent Commerce, has unveiled a refreshed brand identity to showcase its role in transforming the retail, brand, and B2B industries. The company, founded in 2012, has been a leader in marketplace innovation, empowering businesses to compete in the platform economy. Since then, 450+ customers have demonstrated how Mirakl's platform businesses have expanded their assortment, strengthened customer engagement, and achieved profitable growth.
The new brand identity, which launches on November 9, 2026, includes a refined logomark that improves digital legibility while preserving recognition, a new lowercase wordmark that combines approachability with authority, and a unified sub-logo system for Mirakl Platform, Mirakl Connect, Mirakl Ads, Mirakl Payout, and Mirakl Catalog Platform. The refreshed visual language is built around Mirakl blue, bold data, shifting gradients, and a radiant-light photography style focused on customer products and success.
Mirakl's Operating System connects marketplace operations, retail media, catalog management, and AI to create a digital flywheel across the product and customer journeys. This system helps businesses offer more products, make them easier to discover, and turn engagement into measurable commercial value. The Operating System shows the value Mirakl brings by connecting the data, workflows, and solutions behind modern commerce.
The term "Intelligent Commerce" describes both sides of this shift: customers increasingly discover and buy through AI-powered experiences, while commerce teams use connected technology to manage products, channels, and customer journeys more efficiently. Mirakl's new brand identity reflects the company's evolving business and future ambitions, with creative direction provided by Koto, a global creative company that has worked with clients such as Amazon, Google, Instagram, JPMorgan, Lyft, Microsoft, Netflix, Tripadvisor, and WhatsApp.
Founded in 2012, Mirakl has been at the forefront of marketplace innovation, empowering every business to compete in the platform economy. Today, the company's Operating System combines an enterprise marketplace solution (Mirakl Platform) that enables retailers and B2B organizations to launch, scale, and operate marketplaces and dropship, AI-powered multichannel selling (Mirakl Connect), retail media (Mirakl Ads), and an agency commerce infrastructure (Mirakl Nexus). With dual headquarters in Boston and Paris, Mirakl helps a global ecosystem of 450+ marketplaces (B2C and B2B) and a network of over 100,000 third-party marketplace sellers. Brands like Macy's, Decathlon, Carrefour, Asos, and Airbus Helicopters use Mirakl to grow their businesses in new and remarkable ways.
The refreshed brand identity brings this expanded role to life through a refined logomark, a new lowercase wordmark, and a flexible, recognizable visual language. This new identity will be launched alongside imagery created to showcase commerce through the lens of growth, influence, and customer success. The refreshed brand identity reflects Mirakl's ambition to simplify commerce operations and connect the data, workflows, and solutions behind modern commerce, making it easier for businesses to manage more channels, products, and customer interactions as commerce evolves.