MiniLuxe opens 25th location in Mansfield, Massachusetts

MANSFIELD, Mass., Sept. 03, 2026 /CourierPR/ -- MiniLuxe Holding Corp., the Boston-based beauty brand known for its commitment to quality and social responsibility, has opened its 25th location in Mansfield, Massachusetts, marking a significant expansion in the company’s growth strategy. The new studio, situated in Mansfield Crossing, a premier open-air retail destination, is operated through a joint venture with Vera Vos-Lexmond, a local entrepreneur known for her community-driven and employee-focused business philosophy.

The Mansfield location represents a strategic move by MiniLuxe to tap into a growing market with a strong base of families and professionals, as well as its position as a regional hub along the Route 495 corridor. The new studio is expected to attract visitors from southeastern Massachusetts and northern Rhode Island, making it an ideal spot for a premium self-care brand focused on quality, convenience, and long-term client relationships.

Vera Vos-Lexmond, who co-owns the Mansfield studio and serves as a strategic growth partner for MiniLuxe, expressed her excitement about the partnership. "I immediately connected with MiniLuxe because it represents so much more than beautiful nails," she said. "The company has built a brand around quality, cleanliness, and empowering both clients and nail designers. I’m proud to bring that experience to Mansfield and create a place where people can slow down, take care of themselves, and feel genuinely welcomed every time they visit."

Tony Tjan, Founder and CEO of MiniLuxe, highlighted the importance of this partnership for the company's expansion. "Mansfield represents exactly the type of community where MiniLuxe thrives, a growing market with an engaged local community and a premier retail destination in Mansfield Crossing," he stated. "We’re proud to continue our partnership with WS Development while partnering with exceptional entrepreneurs like Vera Vos, who share our vision for elevating the beauty industry through outstanding client experiences, meaningful careers, and community-focused businesses."

The grand opening on August 8th featured exclusive promotions and allowed guests to experience MiniLuxe’s elevated approach to nail care and self-care. Additionally, the Mansfield studio will be the first to test a founding membership program, further emphasizing the brand's commitment to innovation and client satisfaction.

MiniLuxe’s growth strategy includes expansion through franchising, acquisitions of existing nail salons, and joint venture partnerships with entrepreneurs who share the company’s values. The Mansfield location is part of this broader national strategy, which aims to build the leading trusted brand in beauty and self-care while generating long-term value for clients, talent, and shareholders.

"We are thrilled to welcome our newest studio to Mansfield," said Tjan. "Our goal is to continue growing our network of premium beauty businesses while maintaining a strong focus on talent development and service excellence."

The Mansfield Crossing location, opened in 2007, is known for its blend of leading retailers and dining options in a pedestrian-friendly environment. The center, located at 280 School Street, Mansfield, MA 02048, serves as a vibrant hub for local residents and visitors, offering a diverse mix of shopping, dining, and lifestyle experiences.

WS Development, the mixed-use developer behind Mansfield Crossing, has been instrumental in creating places that people want to be. Founded in 1990, WS Development is a vertically-integrated company that conceptualizes, owns, operates, and leases more than 100 properties, ranging from cutting-edge urban spaces to lifestyle and community centers.