Midea showcases AI-powered innovations at IFA 2026

BERLIN, Sept. 4, 2026 /CourierPR/ -- At the International Forum for Audio-Video and Home Appliances (IFA) 2026, Midea showcased its "Simply ideal" vision by presenting a range of innovative home products designed to enhance comfort, efficiency, and convenience. The company also highlighted its five-year partnership with FC Barcelona, emphasizing a shared commitment to excellence and innovation.

Midea introduced the SMART MASTER, a cutting-edge AI-powered home ecosystem that facilitates natural and intuitive interactions with household appliances. The AI Agent, a key component, allows users to control various devices more seamlessly, from daily routines to complex tasks. Additionally, the Midea Robot, which handles cooking, cleaning, laundry, and whole-home control, brought AI into the physical world in a tangible way.

Among the new products unveiled was an AI voice-controlled air conditioner, developed in collaboration with Microsoft. Cliff Liang, General Manager of Enterprise Commercial for the China Region at Microsoft, attended the event to share insights on the future of AI in home automation.

The AI ECOMASTER, another highlight, uses intelligent power management to coordinate appliances and connected systems, learning household routines and adapting to changing needs for greater flexibility and comfort. For those with limited space, SPACE MASTER offered more usable storage capacity within the same external dimensions, exemplified by the refrigerator's expanded storage.

The Midea Suites also featured the BUILT-IN Series, including the Milanese-inspired Ispira Series, which combines sleek design with intelligent functionality for an integrated cooking experience. In the kitchen, the Visionary Series refrigerators stand out with their GlassVision technology, hands-free lighting, and clear, even illumination, making food storage and retrieval easier.

The InfiniteFit Series hobs, with their ultra-slim design, seamlessly integrate into European kitchens, while OmniFlex enables flexible cookware placement. The PizzaPro built-in oven, with its rapid heating and 81L cavity, offers a balance of speed and capacity. After the meal, the Tri-GreenApex System consolidates washing, drying, and storage while using around 50% less energy than required for Europe’s highest A rating.

Midea also demonstrated its commitment to sustainability in the laundry sector, with its family laundry room concept featuring multi-drum solutions for different garment-care needs, allowing simultaneous loads. The OMNI SERIES, including the new coffee machine range and Laundry Care solutions, brings European design and functionality to modern living.

At the IFA 2026 booth, Midea celebrated its partnership with FC Barcelona through an immersive experience. FC Barcelona legend Carles Puyol attended to share insights on leadership, teamwork, and the pursuit of excellence, underscoring the shared commitment to world-class performance.

In the broader context, Midea Group, founded in 1968, is a leading global technology company and one of the world's largest home appliance manufacturers. With operations streamlined into seven high-growth business pillars, including Smart Home, Industrial Technologies, and Building Technologies, the company continues to drive innovation and growth.