Medius Appoints Sales Director Maartje van Zadelhoff for Benelux Region

Medius, a leading provider of AP automation and spend management solutions, has appointed Maartje van Zadelhoff as Sales Director for the Benelux region. Van Zadelhoff brings over 15 years of experience in sales leadership, having previously held senior roles at Freshworks Technologies and UiPath.

In her new position, van Zadelhoff will lead Medius's commercial sales strategy and team across the Netherlands, Belgium, and Luxembourg. Her background spans enterprise SaaS, RPA, and financial process automation, aligning well with Medius's mission to help finance teams operate with greater efficiency and control.

Ash Botten, Executive Vice President of EMEA Sales at Medius, commented on van Zadelhoff's appointment: "Maartje joins Medius at a time when we see growing demand for real-time insights, control, and fraud prevention. Her track record as a commercial leader will be instrumental in driving our growth in Benelux. Her deep relationships and experience across the Benelux market make her exceptionally well-placed to accelerate our momentum there."

Van Zadelhoff's career highlights include her role as Senior Sales Manager at Freshworks Technologies, where she delivered strong growth across Northern and Eastern Europe. Prior to that, she served as Regional Vice President of Commercial Sales for Benelux and the Nordics at UiPath, where she was instrumental in expanding the company's market presence.

With van Zadelhoff's extensive experience and proven track record, Medius is poised to strengthen its market position and deliver innovative solutions to finance teams in the Benelux region.