MediaRadar Launches Insights Studio AI-Native Intelligence Platform
News related to:MediaRadar · 2 min read
NEW YORK, Sept. 30, 2026 /CourierPR/ -- MediaRadar, a provider of advertising, marketing, and analytics intelligence, has launched Insights Studio, a new AI-native intelligence platform designed to connect and analyze proprietary data for both human users and AI agents.
According to Matt Krepsik, CEO of MediaRadar, the new platform is built to evolve as technology, customer workflows, and artificial intelligence (AI) advance.
At the core of Insights Studio is MediaRadar's global brand identity system, which creates a consistent understanding of companies, brands, products, and advertising activity across connected datasets. This shared identity layer provides the context needed to reliably connect commercial, creative, market, and competitive signals.
The platform's interoperable architecture is designed to support customer systems and applications through APIs and Data Cloud, subject to customer-configured permissions and applicable access controls. This architecture is intended to support marketing, sales, and analytics leaders in their decision-making processes.
Eric Kallemeyn, Chief AI Officer at MediaRadar, emphasized that being AI-native means designing the data, identity, and framework from the beginning so that the system can evolve without the need for continuous rebuilding.
Insights Studio will launch with a purpose-built experience for publishers and media owners, bringing together market and commercial intelligence to help teams understand where advertising investment is moving, benchmark performance, and uncover new opportunities. The same architecture is designed to support additional intelligence experiences as Insights Studio expands, with MediaRadar building on its Competitive and Creative Intelligence capabilities and planning Sports and additional segment-specific experiences.
In MediaRadar's recent State of the Industry: AI in Advertising research, 45% of respondents said their confidence in AI would increase if it were built on verified, proprietary data rather than relying only on the public web. Advertising decisions often depend on signals not consistently available publicly, including changes in advertiser spend, creative, category activity, channel mix, and product-level activity. MediaRadar brings these signals together with consistent identity and context, creating a trusted intelligence foundation for both people and technology.
The platform will provide a single, interoperable source of truth that plugs seamlessly into enterprise analytics and AI systems, with insights into more than 35 million ad and campaign assets and $280 billion in media spend. As workflows continue to evolve, the foundation supports research and discovery today while creating the infrastructure for predictive and agentic applications over time.
With the launch of Insights Studio, MediaRadar aims to shift beyond building individual destinations for customers to search, creating a connected source of proprietary advertising intelligence designed to serve people today while providing the foundation for customer systems, AI agents, and future applications as the company continues to evolve.