Maven Collective Launches Survey on Microsoft Partner Growth
News related to:Maven Collective Marketing · 2 min read
VANCOUVER, B.C., CANADA, October 1, 2026 /CourierPR/ -- Microsoft is launching the FY27 Microsoft Partner Global Survey, a new research initiative aimed at understanding the growth dynamics within the expansive Microsoft Partner ecosystem. The survey builds on a comprehensive 185,000-data-point study conducted by Maven Collective Marketing, a firm dedicated to Microsoft Partners, which examined the growth patterns of over 300 Partners across six continents.
The ecosystem, which includes more than 500,000 organizations worldwide, is a critical extension of Microsoft’s reach, enabling the company to deliver its technology to customers globally and transform business operations through cloud, security, data, and AI solutions.
Maven Collective Marketing, founded in 2012, has been instrumental in helping over 500 Microsoft Partners achieve measurable growth in the cloud, SaaS, and enterprise markets. The firm has earned more than 200 global awards, including the prestigious PR Daily’s B2B Agency of the Year and the Microsoft Advertising Partner Growth Award. Maven Collective Marketing is also a Certified B Corporation.
The FY27 survey will delve deeper into how Microsoft engagement, distributor relationships, and funding realities are impacting Partner outcomes. It will also explore where Partners are seeing customer demand, how they are building the necessary skills and capabilities to deliver AI services, and how they are preparing for Microsoft’s Frontier Transformation.
Maven Collective Marketing’s CEO, Erica Hakonson, emphasized the importance of understanding what is driving growth in the Partner ecosystem.
The survey results will be used to inform Maven Collective Marketing’s 2027 Microsoft Partner Global Benchmark & Success Index, providing updated benchmarks on the strategies, investments, and behaviors associated with growth in this market. The Index will examine results by Partner type and Solution Partner Designation area, offering Partners a clearer view of their performance relative to others in the ecosystem.
Partners who complete the survey will gain early access to Maven Collective Marketing’s 2027 Microsoft Partner Global Benchmark & Success Index, featuring exclusive insights into growth strategies, benchmarks by Partner types and solution designation areas, and actionable data on what top performers are doing differently.
Maven Collective Marketing is inviting Microsoft Partners across all regions and specializations to participate in the survey and contribute to a global benchmark of how the Microsoft Partner ecosystem is evolving.