Markely Agency Launches Dedicated Services for Professional Congress Organizers

Markely Agency, a specialist B2B event marketing agency with operations across the UK, UAE, and Saudi Arabia, has launched a dedicated service for professional congress organizers (PCOs). This new offering consolidates a range of support functions under one agency, addressing a common challenge in the professional congress market.

Markely’s PCO Partner Services cover six core areas: delegate acquisition, congress technology, on-site staffing, congress branding and design, exhibitor and sponsorship marketing, and digital marketing. The service aims to provide coordinated support throughout the congress cycle, streamlining the process for PCOs who often source marketing, technology, and operational support from multiple specialist suppliers.

The launch follows sustained growth in Markely’s conference and congress portfolio, including successful campaigns that secured 1,200 healthcare executives for a medical congress, 700 senior investors for a financial summit, and 500 cybersecurity professionals for a technology conference. Additionally, the agency has achieved full attendance targets for international aviation and infrastructure events.

The new service is available immediately across the UK, UAE, and Saudi Arabia, with established in-market presence in Dubai and Riyadh.

Markely’s PCO Partner Services include targeted multi-channel campaigns, email and database outreach, LinkedIn advertising, congress websites, abstract management systems, mobile apps, registration portals, registration desk teams, hostesses, brand ambassadors, session room managers, signage and delegate materials, as well as exhibitor acquisition and sponsorship campaigns. These services are designed to ensure that congresses run smoothly and meet their attendance targets.

The agency’s growth in the conference and congress market is evident from its recent successes. For instance, a campaign secured 1,200 healthcare executives for a medical congress, 700 senior investors for a financial summit, and 500 cybersecurity professionals for a technology conference. These achievements, alongside full attendance targets for international aviation and infrastructure events, demonstrate Markely’s expertise in delivering high-quality event marketing solutions.

Markely Agency’s PCO Partner Services are tailored to meet the specific needs of professional congress organizers. By consolidating these functions under one agency, Markely aims to simplify the process for PCOs and enhance the overall experience for delegates. The service is available across the UK, UAE, and Saudi Arabia, with established in-market presence in Dubai and Riyadh, supporting PCOs managing congresses across the Gulf region.