Made In Cookware Expands to European Union Market
News related to:Made In Cookware · 2 min read
Austin, TX, Sept. 17, 2026 /CourierPR/ -- Made In Cookware, a premium kitchenware brand, has officially launched its direct-to-consumer business in the European Union, marking a significant expansion for the company. With local inventory now based in the EU, home cooks across the region can now access Made In’s full range of cookware, knives, bakeware, and grilling tools, complete with free delivery options and pricing tailored to the local market.
According to Chip Malt, CEO of Made In, the launch is a natural step in the company’s mission to bring high-quality kitchen tools to home cooks.
Made In’s European launch comes with several key features designed to enhance the shopping experience for consumers. The brand offers premium materials for exceptional performance and durability, expert craftsmanship from generations of European and U.S. craftspeople, and chef-approved products used in over 4,000 restaurants worldwide. The company also provides fast shipping directly to customers' doors, free shipping options, and a lifetime guarantee on its products.
Local inventory and faster delivery times are among the benefits of the new launch. Orders are now fulfilled from within the EU, which shortens transit times and reduces the overall cost of the products. Additionally, the company has implemented a simplified returns process, built around EU customer expectations, and offers local market pricing.
Made In Cookware, founded in 2017, is based in Austin, Texas. The company was born from a fourth-generation, family-owned kitchen supply business and has since expanded its presence to the United States, Canada, the United Kingdom, and now the European Union. Today, Made In products can be found in more than 4,000 restaurants, including those run by James Beard Award-winning chefs at Michelin-starred restaurants across the country.
The launch of Made In in Europe is part of the company’s ongoing efforts to bring its high-quality kitchen tools to a wider audience. With a focus on premium materials, expert craftsmanship, and chef approval, Made In aims to continue delivering exceptional products to home cooks and professional chefs alike.