LUXEED Hosts Engagement Session with Middle Eastern Dealers

WUHU, China, Sept. 04, 2026 /CourierPR/ -- On September 2, LUXEED, a leading brand of Chery Group, hosted a dedicated engagement session with a delegation of Chery International dealers from the Middle East. The event brought together dealer management and channel partners from various Chery brands to discuss key aspects of the company’s strategy in the premium NEV (New Energy Vehicle) market.

Seizing Market Opportunities: Exploring New Horizons in the Middle East

The global NEV industry is witnessing rapid growth, particularly in the premium segment, with the Middle East making significant strides in its electrification agenda. High-net-worth consumers are increasingly favoring intelligent, luxury-oriented NEVs, creating a fertile ground for market expansion. Leveraging Chery Group’s extensive dealer network and operational expertise, LUXEED is evaluating opportunities for market entry. The recent session aimed to strengthen ties and gather firsthand insights to shape future regional strategies and overseas plans.

Immersive Product Experience: Deepening Brand and Product Value Perception

The engagement session featured a comprehensive brand presentation, static vehicle displays, and test drives. The brand team highlighted LUXEED’s core pillars: Extreme Driving Pleasure, Beyond-Class Enjoyment, and Ultimate Intelligent. Key technologies showcased included the L2+ Advanced Driver Assistance System, Super Intelligent Valet Parking (SIVP), and AI Intelligent Cabin. These demonstrations allowed dealers to experience LUXEED’s strengths in intelligent technology, driving dynamics, and luxury quality. Discussions centered on Middle East consumer behavior, competition, and channel strategies, providing valuable insights for future market operations.

Focusing on Core Values: Building Brand Awareness Among Middle East Channel Partners

The three brand pillars, Extreme Driving Pleasure, Beyond-Class Enjoyment, and Ultimate Intelligent, were emphasized during the session. Key technologies featured included Air Suspension with CDC Adaptive Damping Control, Brembo braking system, a Dedicated Intelligent Driver for City Driving, SIVP, and millisecond-response voice interaction. These demonstrations deepened partners’ understanding and built tangible brand recognition, ensuring that the brand resonates with the Middle Eastern market.

Deepening Dialogue: Listening to Voices from the Frontline

The Chery International Middle East Summit, themed “TOGETHER FOR A NEW FUTURE,” provided a platform for dealers to engage with LUXEED on market trends, intelligent cabins, and SIVP technology. Dealers noted that consumers are increasingly focused on intelligent features and brand differentiation. LUXEED’s intelligent driving systems, particularly SIVP, generated strong interest. Moving forward, LUXEED plans to track global NEV trends, understand regional needs, and advance overseas expansion, aiming to deliver driving pleasure and luxury on a global scale.

The session underscored the commitment of LUXEED and Chery International to the Middle East market, reinforcing their strategic alignment and shared vision for the future.