LUXE Bidet Promotes Bidets as Toilet Paper Costs Rise
News related to:LUXE Bidet · 2 min read
SAN DIEGO, Oct. 5, 2026 /CourierPR/ -- With the U.S. and Canada embroiled in a trade war that has sent toilet paper prices soaring, a California-based bidet company is capitalizing on the situation to promote its products. LUXE Bidet, founded in 2008, has seen a wave of Americans trying bidets for the first time during the 2020 pandemic toilet paper shortages, and is now encouraging another round of consumers to make the switch.
The timing couldn't be more opportune for LUXE Bidet, as a new 50% U.S. tariff on Canadian wood pulp, paired with Canada's retaliatory 25% duty on American toilet paper, is expected to increase manufacturing costs for premium tissue by as much as 20%. This economic pressure has led LUXE Bidet to take a proactive stance, with the company's posters and coasters appearing in popular nightlife spots across New York and Southern California.
These marketing materials, which include imagery of a rotary phone beside a roll of toilet paper and a scratch-and-sniff peach with nothing to smell, are designed to encourage patrons to reconsider their relationship with the traditional bathroom staple.
LUXE Bidet's campaign is not just about changing consumer behavior; it's also about making the switch to a bidet as simple as possible. Every poster and coaster leads to a discount on the NEO 185 PLUS, a non-electric bidet attachment that comes with LUXE Bidet's patented Slide-In Installation, EZ-Lift Hinges, and 360° Self-Clean Mode. These features ensure that the installation process is straightforward, requiring no plumber and no electricity, making the transition from toilet paper to bidet a breeze.
The company's products are sold online and through major retailers, and have been featured by Forbes, USA Today, and CNN Underscored. LUXE Bidet's goal is clear: to help Americans "break up with toilet paper" and embrace the benefits of bidet use. With the current economic climate and the rising costs of toilet paper, the company is well-positioned to capitalize on this moment and offer a more affordable and convenient alternative.
In a world where toilet paper prices are climbing, LUXE Bidet is providing a practical solution that not only saves money but also enhances the bathroom experience. As consumers face higher costs, the company's message is resonating, and the switch to bidets is becoming a more attractive option.