Lush partners with skincare expert Amity Murray as new Skincare Ambassador

Lush Cosmetics, known for its fresh, handmade cosmetics, has announced a significant partnership with New York City-based esthetician Amity Murray, who will serve as the company’s first Skincare Ambassador. This collaboration marks a pivotal moment for Lush, as it aims to deepen its commitment to skin health education through expert-led guidance.

"Skincare should feel like a ritual, not a chore – and that starts with the products you’re using on your face and body," said Amity Murray, Lush's new Skincare Ambassador, who is widely known as "Magic Hands." "Lush's fresh, handmade philosophy is something I’ve believed in long before this partnership – it's rare to find a brand that takes skin health this seriously. I'm excited to bring that knowledge of holistic, nourishing skincare that I use with my own clients to a wider audience."

With 20 years of experience in the industry, Murray will leverage her professional expertise to enhance Lush’s communications and education around skin health. Her involvement will extend to content creation, consumer touchpoints, and in-person experiences, adding a layer of credibility to the brand’s existing philosophy. Murray will focus on translating Lush’s product knowledge into practical, everyday guidance for customers building their own routines.

The partnership between Lush and Murray will champion three essential pillars of skin health: 1. Microbiome Support: Shifting the narrative toward protecting and nourishing the skin's natural barrier. 2. Self-Preserving Formulas: Showcasing how products can remain fresh, handmade, and highly effective with natural preservatives, such as honey, salt, and tofu, without the need for synthetic preservatives that may disrupt the microbiome. 3. Fresh Ingredients: Demystifying how raw, nutrient-rich, and minimally processed ingredients work in harmony with the skin.

A central focus of the partnership will be Lush’s recently launched Cleansing Balms. These balms are celebrated for their oil-rich, barrier-respecting formulas, which melt away the day's impurities without stripping away essential moisture and beneficial microbes the skin needs to thrive.

Murray’s professional background, which includes her role as the Lead Esthetician at the Spa at Hotel Chelsea in New York City, has been featured in publications such as Vogue, PopSugar, and E! News. Her work is rooted in a holistic, gentle approach, aligning with Lush’s values and mission to create a product for every need and contribute to a cosmetic revolution that saves the planet.

Through this partnership, consumers can expect to engage with Murray’s expertise through various channels later this year.