Los Angeles Auto Show Boosts Sponsorships for 2026 Event
News related to:Los Angeles Auto Show · 2 min read
LOS ANGELES, Oct. 2, 2026 /CourierPR/ -- The Los Angeles Auto Show, celebrating its 119th year, has seen a significant transformation, expanding its scope beyond traditional automotive exhibitions. This year, the event has attracted a diverse array of sponsors and partners, marking a new era for the show. Chevron, the first energy company to serve as the presenting sponsor in the show's long history, joins a roster of brands from various sectors, including personal finance, clean energy, gaming, arts, and culture.
The 2026 Los Angeles Auto Show has reported a 130% year-over-year increase in combined media and sponsorship activity. This growth is driven by the increasing demand from lifestyle, technology, financial services, gaming, entertainment, and consumer brands that seek to engage high-intent audiences during the critical holiday shopping period. The event, which begins with AutoMobility LA on November 19, runs through the Los Angeles Convention Center from November 20 to 29.
Chevron, with its Techron brand, has taken the lead as the presenting sponsor, emphasizing its commitment to engine protection, fuel technology, and consumer engagement. Capital One Auto Navigator has secured the Official Car Shopping and Financing category, supporting consumers throughout the vehicle purchase journey. The Los Angeles Department of Water and Power (LADWP) will title sponsor the outdoor LADWP Test Track, offering consumers the opportunity to experience electric and hybrid vehicles from multiple manufacturers.
The show's platform has expanded to include new initiatives such as the Road to Home, A Concert Benefiting PetSet, scheduled for Saturday, November 21. This event will support Los Angeles-area animal welfare organizations and anchor PetSet Home for the Holidays, a cause marketing fundraising platform running from November 1 through Giving Tuesday on December 1. Additional sponsors and partners will be announced in the coming weeks.
The 2026 Los Angeles Auto Show will focus on three key themes: Energy Autonomy, Entertainment, and the future of mobility. Public tickets are available at LAAutoShow.com, and industry registration is $149 through October 15 and $249 beginning October 16. AutoMobility LA, the show's media and industry day, will take place on November 19.
Founded in 1907, the Los Angeles Auto Show is one of the world's longest-running and most influential automotive events, serving as a leading consumer destination for car shoppers, enthusiasts, families, media, and industry professionals. The 2026 event will feature global automakers, vehicle debuts, test drives, technology innovations, lifestyle programming, and Southern California car culture in the nation's largest vehicle market.