Laura Geller Beauty Launches First Perfume "Tuscan Sun

NEW YORK, Oct. 6, 2026 /CourierPR/ -- Laura Geller Beauty, a makeup brand known for crafting products for mature skin, has expanded into the fragrance category with the launch of its first-ever perfume. The new scent, Tuscan Sun Eau de Toilette, is inspired by the ease, warmth, and sensory richness of Italian living, capturing the essence of la dolce vita, or the sweet life. The launch marks a significant milestone for the brand, which has been dedicated to helping women feel confident in their own skin through makeup since its founding in 1997. The brand has exclusively featured women over 40 since 2021.

The new perfume, Tuscan Sun, is the result of a year of development and inspiration drawn from Geller’s annual travels through Italy. The fragrance opens with bright notes of Italian lemon, softening with notes of creamy florals at the heart, and settles into a warm base of amber and vanilla. The scent is designed to evoke the feeling of golden hour in Tuscany, a region in Italy known for its picturesque landscapes and rich cultural heritage.

For years, people have stopped Laura Geller to ask what perfume she is wearing. Finally, she felt compelled to create her own fragrance. The Tuscan Sun scent is the one she has been dreaming about for years. Geller, who is also the founder and makeup artist of the brand, is thrilled to finally share this dream with her customers. She notes that the fragrance taps into emotions that makeup cannot reach, aiming to stir feelings of relaxation and ease, much like one would feel on a Tuscan getaway.

The perfume is available in full size, travel size, and as a duo on the brand’s website, giving customers a range of ways to explore the scent. The bottle’s design is inspired by Italian architecture, with a gold-tone cap that resembles classic Roman columns and a rounded base shaped to rest comfortably in hand, a nod to the brand’s consumers who have requested more ergonomic options in the assortment.

Even as the brand expands into the fragrance category, it remains true to its roots. Laura Geller Beauty is known for its artisanal and Italian-made products, which are manufactured in Italy. The Tuscan Sun perfume is a testament to the brand’s commitment to crafting exceptional products that bring joy back to beauty, and it is designed to complement the brand’s makeup offerings, which are known for their remarkable ability to flatter and enhance mature skin.

Laura Geller Beauty, a pioneer in artisan-crafted baked makeup, continues to innovate and expand its offerings to meet the evolving needs of its customers.