Later's Revenue Doubles as Company Unites Affiliate Commerce and Influencer Marketing
Later, the leading influencer marketing company, has seen its revenue more than double in the past two years, reaching over $300 million in creator payouts to date. The firm, which recently united its affiliate commerce network Mavely under its own brand, is now offering a comprehensive platform that spans creator discovery to final purchase.
According to the company, the shift to a unified brand underscores its commitment to bridging the gap between influencer marketing and affiliate commerce. Scott Sutton, CEO of Later, stated, "Influencer marketing and affiliate commerce were traditionally operated as separate entities, with little overlap. We believe that by combining them under one roof, we can better serve both our brand partners and the creators on our platform."
The company's growth is evident in its latest financial figures. Revenue has increased by 100% in the last two years, with a 50% spike in the last 12 months alone. Additionally, the number of clicks on shoppable links within the Later network has surged, averaging over 1.4 million per day. A significant 73% year-over-year increase in affiliate link clicks indicates a growing trend towards consumer preference for creator-driven product discovery.
New business has also seen a substantial boost, with a 142% increase in the second quarter of 2026. Creator campaign activations have risen by 25%, and creator payouts have jumped by 71% compared to the same period in 2025. Sutton elaborated, "We are seeing a broader shift where creators are playing a more integral role in the product discovery process. This trend is reflected in the data we're collecting."
Later's integration of Mavely into its core brand is part of its strategy to provide a seamless, end-to-end solution for brands. By leveraging advanced AI technologies like Creator AEO and proprietary EdgeAI, Later can match brands with the most effective creators and track their performance through the entire marketing funnel. This approach allows marketers to identify creators who have already demonstrated sales potential, moving beyond just reach metrics.
For creators, this change means that their performance is recognized and rewarded across multiple campaigns and platforms. The integration ensures that creators benefit from their success, with performance metrics following them into campaigns with major brands like Nike, Wayfair, and Unilever.
The company's expansion into a single, unified platform is expected to attract more brands and creators, further driving its growth. Sutton concluded, "Our goal is to create a more efficient and effective ecosystem for both brands and creators. By combining our strengths, we can deliver the best outcomes for all parties involved."