Later Reports Record-Qtr Growth with 100% Year-Over-Year Bookings Increase

BOSTON, Oct. 15, 2026 /CourierPR/ -- Later, the world's most intelligent influencer marketing company, has announced record-breaking performance for the third quarter, with overall revenue reaching an all-time high. The company's growth is marked by a 100% year-over-year increase in new business, underscoring its sustained momentum over the past 12 quarters.

This growth is driven by multiple new agency-of-record wins and increased customer investment in a range of services, including its Creator AEO offering, paid media amplification, and TikTok Shop.

The Creator AEO offering, launched in May, is gaining traction, helping brands influence how they appear in AI-generated answers through trusted third-party content and creator conversations. Customers are also increasing their investment in paid media amplification and TikTok Shop, reflecting a growing demand for Later's creator and social commerce capabilities.

In addition to the business growth, Later's creator network has seen significant expansion. The number of active creators has increased by 30% year-over-year, while creator payouts have risen by 89% over the same period. This growth signals growing earning opportunities for creators on the platform.

To support its aggressive growth, Later has added more than 40 employees across the company in the third quarter. The company is actively hiring for nearly 100 open roles, with a new office opening this year in the Flatiron district of New York. This location will house client services, partnerships, technology, marketing, and creator success teams, bringing Later closer to its customers and the creator community. The new office will also serve as the home of Later's new creator content studio.

Later's AI-powered technology draws from a decade of creator, content, and commerce data from billions of social interactions, $3 billion in influencer-driven purchases, and deep integrations with Meta and TikTok. With its team of high-touch strategists, Later delivers campaigns that look like art and perform like science, trusted by global leaders such as Nike, Southwest Airlines, and Unilever.

The company's record quarter reflects the strength of its expanding offerings and the opportunity ahead as it continues to invest in the technology, talent, and services its customers need. Later remains committed to delivering the predictable performance enterprise brands demand and the reliable revenue creators deserve.