Lamar Advertising honors Grandparents' Day with nationwide billboard tribute

On September 13, 2026, Lamar Advertising will honor Grandparents' Day with a nationwide interactive billboard campaign, giving families the chance to celebrate their loved ones in a unique way.

Families can participate by visiting LamarGrandparentsDay.com to upload a photo of their grandparents. Once submitted, participants will receive an email with a map pinpointing the digital billboards where their tribute will appear, along with a virtual preview of their submission. Lamar will display these photos on digital billboards across the United States from September 9 to 16, alongside regular advertisements.

"This is a fantastic opportunity for families to share their love and gratitude for their grandparents," said John Miller, Executive Vice President of Sales and Marketing at Lamar Advertising. "Grandparents are incredibly important in our lives, and we want to use the reach of our billboards to create a special moment for families."

The campaign is open to all until September 13, with a daily cap of 5,000 submissions. Photos containing company or business names, political messages, or inappropriate content will not be accepted. Lamar will also feature selected entries on their social media platforms.

Launched in 1902, Lamar Advertising is one of the largest outdoor advertising companies in North America, operating over 360,000 displays in the U.S. and Canada. With a focus on digital billboards, Lamar boasts a network of more than 5,700 displays, making it an ideal platform for this heartfelt tribute.

By participating in the Lamar Grandparents' Day campaign, families can honor their grandparents and contribute to a nationwide celebration that will be visible to millions of people daily.