Laifen Unveils Comprehensive Product Portfolio at IFA 2026

At IFA 2026, personal care technology brand Laifen unveiled its most extensive product portfolio to date, marking a significant step in its transformation into a global leader in intelligent personal care devices.

Laifen, renowned for its high-speed hair dryers, showcased the AutoCurl Curling Iron, Glowy Vanity Mirror, and Wave Lite Electric Toothbrush alongside its award-winning hair care products. These innovations represent the company's latest commitment to integrating advanced technology into everyday personal care routines.

"At IFA 2026, we're excited to present our most comprehensive portfolio yet," stated Romeo Luo, General Manager of International Business at Laifen. "Our 'Innovation Within Reach' philosophy reflects our belief that premium technology should be accessible to everyone. This year, we're applying that same engineering expertise to categories like oral care and grooming."

The AutoCurl Curling Iron, powered by a high-precision Direct Time-of-Flight (D-ToF) sensor and adaptive servo technology, offers salon-quality styling at home. Meanwhile, the Glowy Vanity Mirror features full-spectrum LED illumination and intelligent 24GHz radar sensing, providing precise lighting for makeup application and skincare routines.

Expanding its oral care range, the Wave Lite Electric Toothbrush combines wide-angle oscillation with high-frequency vibration, three brushing intensities, and up to 50 days of battery life. The Wave Lite will debut at IFA and become available at select retailers and on Amazon starting September 24, 2026.

Laifen's product ecosystem includes the Neo and Neo Special high-speed hair dryers, the Wave Pro electric toothbrush, and the Air and Air Pro hair dryers, all designed to make daily routines smarter and more efficient. The company also offers the P3, P3 Pro, and T1 Pro electric shavers, engineered for comfort and precision.

Europe continues to be a key market for Laifen, with the brand strengthening its partnerships with retailers like Boots, Costco, and Media Markt. As demand for premium, technology-led personal care products grows, Laifen remains dedicated to providing innovative solutions that enhance consumers' daily lives.

Visitors to the IFA 2026 exhibition can experience Laifen's vision firsthand through an immersive booth, featuring live demonstrations of its latest products, salon-style styling sessions, and a Technology Showcase. The brand will also host Showstoppers, offering journalists, creators, and industry partners a chance to explore its latest innovations.