Kubbco Releases Controversial Film to Spark Breast Health Conversations
News related to:Kubbco · 2 min read
NEW YORK, NY, UNITED STATES, October 5, 2026 /CourierPR/ -- Kubbco, a creative and strategic agency based in Copenhagen, has released a controversial new film aimed at sparking conversations about breast health. Titled "How’s Your Wife’s Tits?", the film uses satire to tackle the awkwardness surrounding discussions of breast health.
The idea for the film began as a bold creative concept that was shelved due to concerns over brand protection and audience sensitivities. However, Kubbco’s CEO, Chris “Kubby” Kubbernus, decided to bring the concept to life despite the challenges. The team spent three to four months developing the concept and script, and then worked on integrating AI elements to create the 1950s setting needed for the film.
In the fictional world of the film, the question "How’s your wife’s tits?" is delivered as casually as "How’s your day?" by various characters, including a neighbour, a boardroom, and a TV presenter. This joke grows in scale, eventually becoming a national spectacle, before revealing the underlying message: conversations about breast health can feel awkward, but they are essential.
Kubbco’s approach to creating the film was innovative. The original plan was to shoot it for real, but the period world they imagined was beyond their budget. Instead, they turned to AI to bring the 1950s setting to life. The 1950s scenes are entirely fictional and AI-generated, with the creative concept, script, and direction shaped by the Kubbco team.
The film’s purpose is to make room for more respectful conversations about breast health. People should get to know what is normal for their own breasts or chest and speak to a healthcare professional about any new or unusual changes. Kubbco is open about the film’s use of AI, stating that the 1950s scenes are fictional and AI-generated.
The film is available to watch on YouTube at youtu.be/b7c0fVZvsGw.
Founded in Copenhagen in 2016 and now operating as a fully remote, global team, Kubbco combines senior human strategy with AI-accelerated production to develop brand stories, campaigns, and content. The agency is known for its innovative approach to creative solutions and its commitment to pushing boundaries.
The release of "How’s Your Wife’s Tits?" marks a bold step for Kubbco in addressing sensitive topics in a humorous yet impactful way. By tackling the awkwardness of breast health conversations, the film aims to encourage more open and respectful dialogue.