Koopers Whiskey Names Jeremy Murray as New Director of Sales
Koopers Whiskey, a Texas-based whiskey brand, has appointed Austin hospitality veteran Jeremy Murray as its new Director of Sales, effective July 13, 2026. This move marks a significant step in the brand's expansion strategy and aims to bolster its presence in both on-premise and off-premise markets.
Murray, a seasoned entrepreneur in Austin's hospitality scene, brings over a decade of experience in building beloved bars and gathering places, including Blackheart, Kitty Cohen's, High Noon, and Daydreamer. His extensive network and deep understanding of the Texas bar industry make him an ideal choice to spearhead Koopers Whiskey's growth.
"Jeremy has been part of the Koopers story almost from the beginning," said Troy Kooper, the brand's Co-founder and Master Blender. "He was one of our earliest supporters, became a trusted friend, and understands firsthand what makes a whiskey brand work at the account level. His experience and network are crucial as we expand our reach."
Murray's career transition comes with the selling of his ownership interests in his hospitality businesses, allowing him to focus fully on growing the Koopers Whiskey brand. His experience in community-focused neighborhood institutions, thoughtful beverage programs, and authentic relationships across the bar industry positions him well to lead Koopers Whiskey's next phase of growth.
"I've watched Koopers grow from a whiskey we put behind the bar at Blackheart more than a decade ago into a powerful brand with a real opportunity to expand well beyond Central Texas," Murray said. "I've spent my career building places where people gather over great drinks and great conversations, and I understand what makes bars, retailers, and consumers respond to a brand."
Founded in Austin and now headquartered in Ledbetter, Texas, Koopers Whiskey has established a loyal following through its commitment to producing exceptional whiskey and maintaining a strong connection to Texas culture and hospitality. The addition of Murray signifies the company's ongoing commitment to expanding its reach while staying true to the relationships that have fueled its success.
"Jeremy's appointment is a strategic move that will help us develop and execute our sales strategies more effectively," added Kooper. "His insights and experience will be invaluable as we continue to grow and explore new markets."
Koopers Whiskey continues to prioritize quality and craftsmanship, crafting boutique Texas Bourbons and Ryes that reflect both the spirit of Texas and a commitment to quality without pretense. Each expression showcases a dedication to flavor, maturity, and complexity, allowing the whiskey itself to take center stage. The brand is known for its focus on maturation, blending, finishing, and exceptional craftsmanship.
For those interested in learning more about Koopers Whiskey, the brand's tasting room is located at 100 West U.S. 290, Ledbetter, TX 78945, and online purchases can be made through the brand's official website, https://www.KoopersWhiskey.com.
The appointment of Jeremy Murray as Director of Sales underscores Koopers Whiskey's commitment to growth and innovation, positioning the brand for continued success in the dynamic world of craft whiskey.