Kibbles 'n Bits Releases Nostalgic Action Trailer Starring Dogs
News related to:Kibbles 'n Bits · 2 min read
LAKEVILLE, Minn., Nov. 5, 2026 /CourierPR/ -- Kibbles 'n Bits, a brand under Post Consumer Brands, has unveiled a groundbreaking action film trailer that stars dogs. The trailer, titled "The Heist," marks the first time the iconic jingle from the brand has been heard in more than 20 years, bringing back nostalgic memories for pet owners and dog lovers alike.
The trailer, which is a mere 45 seconds long, offers a high-stakes action narrative inspired by the blockbuster movies of the late '90s and early 2000s. It features a seasoned crew of dogs who are willing to risk everything to get their paws on some Kibbles 'n Bits. The dogs' obsession with the brand's product is so intense that they are willing to make questionable decisions, much like the characters in a heist movie.
Joe Christenson, Director of Marketing at Post Consumer Brands, explained the concept behind the trailer.
The trailer brings together the nostalgic charm of the brand's original commercials with the bold, cinematic look of the late '90s and early 2000s. It features high-contrast lighting, vibrant color grading, and stylized visuals that give every scene its own larger-than-life personality. For humans, it's a nostalgic throwback to the blockbuster era. For dogs, it's a front-row seat to a whole lot of action starring their fellow four-legged friends.
The trailer is just the beginning of a new campaign called "Do It for the Bits," which aims to take dogs' craving for Kibbles 'n Bits to ridiculous new heights. The campaign will bring playful movie parodies, over-the-top antics, and a whole lot of four-legged mischief to life. Fans can follow along as the dogs' over-the-top antics continue across social media and influencer content.
The campaign is part of a broader strategy by Post Consumer Brands to engage with pet owners and their dogs in a fun and creative way.
The trailer is now available for viewing at www.kibblesnbits.com/do-it-for-the-bits. Fans can also follow Kibbles 'n Bits on Facebook, Instagram, and TikTok to see what happens next in the campaign.