Ketel One Vodka Embraces the Modern Martini
News related to:Ketel One Vodka · 4 min read
With 11 generations of Nolet distilling experience, family-made Ketel One celebrates the craft, discernment and exceptional taste behind the modern martini. The new chapter of the Made to Cocktail campaign puts the martini at the center of Ketel One Family Made Vodka's brand story, spotlighting the craftsmanship, discernment and attention to detail behind a Ketel One martini.
The campaign brings the martini experience to life through new creative and consumer activations, including Ketel One Martini Social Club events at participating bars and restaurants in Los Angeles, Miami, New York City and Chicago, with reservations available through OpenTable. In partnership with TAPE, Ketel One is offering three VIP memberships. The campaign reinforces Ketel One Vodka's longstanding connection to the martini, rooted in 11 generations of Nolet family distilling expertise and the vodka's creation in 1983 specifically to deliver the smoothness, flavor and finish suited to a martini.
Ketel One Vodka's Made to Cocktail campaign introduces a new chapter that puts the martini at the center of its brand story. The campaign features distinct characters, each declaring exactly how they take their martini, with creative capturing the details of the martini ritual, including the preparation, garnish, and the vodka's exceptional taste. The campaign also includes new content from an immersive visit to the Nolet Distillery, which will extend the creative across Ketel One's social channels, introducing the brand's craftsmanship to a new generation of martini drinkers.
Ketel One Vodka's Made to Cocktail campaign offers three VIP memberships through TAPE, allowing consumers to reserve a spot at a Ketel One Martini Social Hour at participating restaurants and bars in Los Angeles, Miami, New York City, and Chicago. Each experience features a Secret Menu of Ketel One Martinis and a food pairing, with reservations available through OpenTable. The campaign also highlights how the martini is having a moment, with dollar sales in bars and restaurants up 29% in the last quarter of 2025 alone, according to NielsenIQ's BeverageTrak Cocktail Report.
Ketel One Vodka's Made to Cocktail campaign is now live across linear TV, streaming, and digital and social platforms, including HBO, Roku, Peacock, NBC, among others. The campaign features a cinematic approach that introduces a cast of distinct characters, each declaring exactly how they take their martini, including wet, dry, dirty, or espresso; shaken or stirred; and garnished with olives. The creative captures the details of the martini ritual, featuring Ketel One poured over ice, the rhythm of stirring, and the finishing garnish. Viewers are left with what separates a good cocktail from a great one, with Ketel One as the ultimate sign of exceptional taste.
Ketel One Vodka's longstanding connection to the martini is rooted in 11 generations of Nolet family distilling expertise and the vodka's creation in 1983 specifically to deliver the smoothness, flavor, and finish suited to a martini. Before introducing Ketel One in 1983, Carolus Nolet Sr. spent nearly a decade perfecting a vodka with the smoothness, flavor, and finish to stand up in a classic martini, drawing on 11 generations of Nolet family distilling expertise. Over 335 years of craftsmanship continue to shape the future of cocktail culture, transforming Ketel One's heritage into living proof of what it means to be Made to Cocktail.
The campaign's new content from the visit to the Nolet Distillery will extend the creative across Ketel One's social channels, introducing the brand's craftsmanship to a new generation of martini drinkers. From martini connoisseurs to the curious, Made to Cocktail goes beyond the screen, offering elevated cocktail-driven programming through the Ketel One Martini Social Club. The campaign also includes a partnership with TAPE, offering three VIP memberships, unlocking access to the cultural moments that shape modern taste, from restaurant openings to invite-only events. Consumers must follow @ketelone_us AND @tapeselects on Instagram and comment on the posted Sweepstakes message with #KetelOneXTapeSweepstakes to enter. The sweepstakes begins on November 12 and ends on November 22, 2026. Applicants must be 21+ to enter, subject to Official Rules.
Ketel One Vodka's Made to Cocktail campaign is now live across linear TV, streaming, and digital and social platforms, including HBO, Roku, Peacock, NBC, among others. The campaign features a cinematic approach that introduces a cast of distinct characters, each declaring exactly how they take their martini, including wet, dry, dirty, or espresso; shaken or stirred; and garnished with olives. The creative captures the details of the martini ritual, featuring Ketel One poured over ice, the rhythm of stirring, and the finishing garnish. Viewers are left with what separates a good cocktail from a great one, with Ketel One as the ultimate sign of exceptional taste.
Ketel One Vodka's Made to Cocktail campaign is now live across linear TV, streaming, and digital and social platforms, including HBO, Roku, Peacock, NBC, among others. The campaign features a cinematic approach that introduces a cast of distinct characters, each declaring exactly how they take their martini, including wet, dry, dirty, or espresso; shaken or stirred; and garnished with olives.