Kensington Launches New ETF at Cboe After Successful Two-Year Interval

Kensington Asset Management, LLC, an investment firm specializing in active, systematic strategies, celebrated the launch of its latest exchange-traded fund (ETF), the Kensington Premium Opportunities ETF (KPO), by ringing the closing bell at the Chicago Board Options Exchange (Cboe) on September 10. This marks the company's return to Cboe after a two-year hiatus, following the successful launch of its first ETF, the Kensington Hedged Premium Income ETF (KHPI), in September 2024.

Since then, KHPI has grown to manage approximately $420 million in assets under management (AUM), while the Kensington Credit Opportunities ETF (KAMO), launched in December 2025, has surpassed $100 million in AUM in just over six months. With the addition of KPO, Kensington now offers three actively managed strategies designed to address specific portfolio needs.

Mark Engelbrecht, Managing Partner of Kensington Asset Management, expressed satisfaction with the company's progress. "The growth of KHPI and the strong early adoption of KAMO have demonstrated the demand for strategies designed to solve specific portfolio challenges. KPO builds on that momentum with a capital-efficient approach to equity investing, and we're excited about what lies ahead for our ETF platform."

KPO is an actively managed ETF designed to make more efficient use of capital within an equity allocation. By using derivatives to establish equity exposure while investing in U.S. Treasury and other collateral (including ultra-short-term bond ETFs), KPO seeks to participate in equity market growth while also generating potential income from its Treasury holdings. The strategy incorporates systematic hedging designed to help manage downside risk.

Brian Weisenberger, CFA, Chief Market Strategist at Kensington Asset Management, elaborated on the strategy's unique approach. "KPO takes a different approach. By gaining equity exposure through derivatives while putting the underlying collateral to work in Treasuries, the strategy is designed to make that capital work more efficiently. We believe this gives financial professionals a differentiated way to pursue equity growth while seeking to make better use of the capital already allocated to the portfolio."

The Kensington Premium Opportunities ETF (KPO) is advised by Kensington Asset Management, with Liquid Strategies, LLC serving as the sub-advisor. The fund's capital-efficient structure is subject to various risks, including market risk, derivatives risk, options risk, and hedging risk. The fund is managed by Kensington Asset Management, LLC, with distribution by Quasar Distributors, LLC. Kensington Asset Management, LLC, is not affiliated with Quasar.

Engelbrecht concluded, "KPO is designed to provide financial professionals with a new tool to navigate market volatility by providing innovative pathways to upside participation while seeking downside protection. Through a growing suite of mutual funds and ETFs, Kensington pairs disciplined investment processes with a focus on risk management and thoughtful portfolio construction."