Kelley Blue Book Homes Expands into Ten New Markets
News related to:Kelley Blue Book Homes · 2 min read
AUSTIN, Texas, Oct. 15, 2026 /CourierPR/ -- Kelley Blue Book Homes, a home valuation platform, has expanded its reach into ten new markets, bringing its total coverage to 23 states and Washington, D.C. The expansion, which includes Georgia, Kentucky, Maryland, Minnesota, New Mexico, Oklahoma, South Carolina, Tennessee, Virginia, and the District of Columbia, comes two months after the platform's August launch. The company aims to complete its national rollout by early 2027.
This expansion addresses a significant problem in the residential real estate market: inaccurate home valuations. Popular online tools often rely on metro-wide averages and public records, leading to a median error rate of more than 7%, or roughly $35,000 on a $500,000 home. This inaccuracy can be costly for both buyers and sellers, as it can result in homes being overpriced or underpriced, affecting the selling season.
Kelley Blue Book Homes, known for its long-standing reputation in the automotive industry, now offers a more precise valuation tool. Unlike other widely available tools, it uses neighborhood-level pricing powered by True Footage's TrueTracts technology. This approach accounts for micro-market trends, seasonal timing, and the actual condition of the property. Homeowners can also add details that public records might miss, such as renovations and upgrades.
Since its launch, the platform has seen significant uptake. Homeowners have requested more than 100,000 valuations, and 500 agents have joined as Kelley Blue Book Homes Verified Agents. John Liss, CEO of Kelley Blue Book Homes, emphasized the importance of accurate valuations in today's market.
The new markets represent a strategic move by Kelley Blue Book Homes to provide homeowners with the same independent, accurate valuation that the Kelley Blue Book name has stood for in cars for nearly a century. This helps homeowners list with confidence before the market slows for winter.
For sellers, an accurate valuation from the start means pricing clarity to maximize their outcome. For buyers, it provides the confidence to make their best offer. For agents, the trusted brand of Kelley Blue Book Homes delivers motivated clients actively entering the market.