Keenova launches mixed reality program for National Hand Health Month
News provided byKeenova Therapeutics plc · 3 min read
Dublin, Sept. 1, 2026 /PRNewswire/, Keenova Therapeutics plc is launching its second annual National Hand Health Month (HHM) campaign, aimed at raising awareness about hand health and encouraging early detection of conditions such as Dupuytren's contracture. The campaign, which runs through September, will feature a range of initiatives designed to educate and engage both healthcare professionals and the general public.
"National Hand Health Month is an important opportunity to highlight the critical role our hands play in daily life," said Stephanie Wenstrup, Head of Marketing at Keenova. "We're committed to advancing hand health education and providing tools that help healthcare providers and patients better understand and manage hand conditions."
Dupuytren's Contracture Mixed Reality Program Launch
As part of the observance, Keenova will debut its Dupuytren's contracture (DC) Hand Anatomy, a next-generation mixed reality (or "spatial computing") educational experience, at the American Society for Surgery of the Hand (ASSH) Annual Meeting. This program is designed to help healthcare professionals better visualize hand anatomy, understand Dupuytren's contracture, and engage with educational content through immersive technology. The launch builds on Keenova's leadership in innovative healthcare education and marks a significant advancement in hand health education.
Beyond DC 2.0: HHM Awareness Initiatives
In addition to the mixed reality program, Keenova is supporting HHM through several awareness and engagement initiatives, including: - Digital Outreach: Targeted social media and online advertising campaigns will educate patients and caregivers about hand health, promote symptom recognition, and encourage individuals to take charge of their health. - Online Educational Content: Keenova.com will feature stories and resources focused on the importance of hand health, including common signs and symptoms of Dupuytren's contracture, a feature on the Tabletop Test to help diagnose the disease, tips for maintaining healthy hands, and tools to help patients locate a hand specialist. Related content will also be featured on Everyday Health, a trusted source of health information. - ASSH Annual Meeting Activation: Attendees will have the opportunity to experience DC Hand Anatomy firsthand and engage with interactive educational resources focused on hand anatomy, disease awareness, and patient care.
Why It Matters
Despite the significant role hands play in daily life, symptoms of hand conditions are often overlooked or delayed. According to consumer research, many people with Dupuytren's contracture reported delaying treatment to avoid surgery and adapting to the condition rather than addressing it. HHM aims to encourage conversations about hand health, promote earlier recognition of symptoms, and connect patients and healthcare professionals with the information, tools, and resources needed for early intervention and appropriate treatment.
About National Hand Health Month
National Hand Health Month highlights the importance of maintaining hand health and function, emphasizing the crucial role our hands play in our lives. The campaign encourages individuals to take a proactive approach to hand health and provides resources to help them do so.
About Dupuytren's Contracture
Dupuytren's contracture is a lifelong condition that may worsen over time. It results from a buildup of collagen in the hand, forming a rope-like cord that pulls fingers toward the palm, making them difficult to straighten. It affects an estimated 13 million Americans. The condition can interfere with daily activities and hand function.
About Keenova
Keenova Therapeutics is a leading U.S.-focused branded therapeutics company dedicated to helping patients with rare or unaddressed conditions live happier and healthier lives. The company's diverse portfolio spans a range of specialty therapeutic areas, including rheumatology, ophthalmology, nephrology, neurology, pulmonology, orthopedics, urology, and neonatal respiratory critical care.