KeaBabies Survey Shows Babywearing Saves Parents Time and Reduces Stress

ENCINO, Calif., Oct. 7, 2026 /CourierPR/ -- KeaBabies, a family-owned brand focused on practical parenting essentials, has released findings from a national consumer survey of 250 parents with children aged 2 and under. The survey, conducted in September 2026, reveals that babywearing can significantly enhance the daily lives of parents by providing them with valuable time to manage household tasks and personal responsibilities.

According to the survey, nearly half (47.6%) of parents say that babywearing saves them at least one hour on a typical day, while 83% estimate it saves them at least 30 minutes. This time is not wasted; parents are using it to accomplish a variety of tasks. For instance, 72.4% of parents prepare a full family dinner, 54.4% clear their inbox or work on a major project, and 42.4% participate in a video or phone call. Additionally, 38% of parents manage an older child's meltdown or homework session while wearing their baby.

The benefits of babywearing extend beyond just completing tasks. Parents are also finding time to take care of themselves. Seventy-two percent of parents take a quick walk outside, 61.6% eat lunch without interruption, 61.2% scroll, read, or take a mental break, and 60% enjoy a cup of coffee or tea with both hands. These small moments of freedom can make a significant difference in the daily stress levels of parents.

Jane Neo, Co-Founder and Chief Brand Officer of KeaBabies, commented on the findings.

The survey also found that 96% of parents report experiencing less stress with hands-free babywearing. This underscores the importance of designing baby essentials around the realities of modern parenthood, giving parents practical ways to care for their babies while still making space for everything else life requires.

KeaBabies, founded in 2017, aims to simplify the lives of parents by providing practical and essential products for everyday parenting. The brand's mission is to support families through every stage of parenthood, from newborn essentials to toddler milestones and beyond. With the growing recognition of the benefits of babywearing, KeaBabies continues to innovate and offer solutions that enhance the daily lives of parents.