Kathy Najimy Launches Quirky Will-Making Campaign
News fromCourierPR · 1 min read
DES MOINES, Iowa, Oct. 1, 2026 /CourierPR/ -- This National Estate Planning Awareness Month, actress Kathy Najimy is putting a playful spin on the often-dreaded task of making a will. In a unique campaign called "The Great Winheritance," Najimy is inviting fans to visit TheGreatWinheritance.com to explore her quirky personal items and submit a pitch explaining why they deserve to win one of her iconic possessions.
Najimy, known for her eccentric style and humor, has selected a few of her favorite eccentric items for the campaign. Among them are "My Boogie Bird," a disco ball shaped like a chicken, "My Eye-Catching Jacket," a jacket that she believes would make the wearer look fabulous, and "All-Seeing Ring," a size 7 ring that never peed on her carpet. Najimy also included her first crystal ball, which she believes told her she would make it in Hollywood.
The campaign is part of a broader effort by ARAG, a legal insurance company, to make estate planning more approachable. Through its LegalNow service, ARAG offers attorney-reviewed, state-specific DIY document templates, telephone legal advice, and discounted access to network attorneys for more than 100 common legal matters. ARAG aims to reduce the cost of DIY Docs to $99 through October 31, making the process more accessible to the general public.
ARAG's Director of Marketing, Chris Owens, sees the campaign as a way to make a serious topic feel more approachable.
The campaign is part of ARAG's ongoing efforts to help individuals navigate legal matters with confidence. With an international premium base of more than $2.8 billion and operations in 18 countries, ARAG provides affordable access to attorneys and guidance for everyday legal needs, saving time, money, and stress when it matters most.
Fans can visit TheGreatWinheritance.com to explore Najimy's collection of eccentric personal items and submit a pitch explaining why they deserve to win one of her iconic possessions. The deadline for submissions is October 31, and winners will be announced at a later date.