JSG Appoints Sales Enablement Expert as Chief Officer

OCEAN RIDGE, FL, FL, UNITED STATES, October 6, 2026 /CourierPR/ -- JS Group (JSG), a leading go-to-market strategy, channel transformation, and growth firm, has appointed Will Harris as its new Chief Sales Acceleration Officer. Harris joins JSG’s senior leadership team with the mandate to lead the strategy, development, and delivery of JSG’s sales acceleration portfolio for technology partners and vendors. His role encompasses sales enablement, prospecting, social selling, lead generation, sales leadership, and practical education designed to help clients build pipeline, strengthen seller performance, and win business.

The appointment of Harris is timely given recent industry trends. Kaseya’s 2026 research revealed that 71% of managed service providers (MSPs) identified winning new customers as their biggest business challenge. Additionally, Omdia’s Jay McBain reported that 65% of partners experienced flat or declining operating profits in the third quarter of 2026 compared to the same period a year earlier. These figures underscore the urgent need for technology partners and vendors to rethink their sales approaches to generate new business.

Harris, the founder of Willpower Consultation, brings extensive experience in sales enablement. His services span corporate training, outsourced social selling, and executive social influence. He is the author of "Power Prospecting" and "Willpower Now," and his experience includes developing sales programs that combine seller education with hands-on business development. Harris understands the critical need to connect sales education with practical execution to equip clients with the skills and tools necessary to win business.

Harris’s appointment marks a significant expansion of JSG’s capabilities to help clients redesign how they acquire customers. By combining marketing expertise with dedicated leadership for sales enablement and execution, JSG is better positioned to support its clients in navigating the evolving landscape of technology sales.

To learn more about how sales acceleration can benefit your team, JSG is available at 908-566-7241 or at jsgnow.com.

JSG’s new Chief Sales Acceleration Officer, Will Harris, is a seasoned sales enablement leader with a proven track record in helping technology partners and vendors build pipeline and win business. His appointment underscores JSG’s commitment to providing its clients with the tools and expertise needed to succeed in today’s competitive market. Harris’s experience in sales enablement, prospecting, and social selling will be instrumental in helping JSG’s clients adapt to the changing landscape of technology sales. With his appointment, JSG is better positioned to support its clients in designing and growing their routes to market, ensuring they have the necessary skills and capabilities to win business.