Journelle implements Centric PLM to streamline product development processes

Journelle, a New York-based intimates retailer and brand, has transformed its product development process by implementing Centric PLM, a unified platform that centralizes data and streamlines workflows. The company, founded in 2007 by Guido Campello and Dr. Sapna Palep, blends third-party collections with its own designs to offer a unique point of view in the lingerie, sleepwear, and loungewear market.

As Journelle expanded its product offerings and market presence, the need for a centralized system to manage growing complexity became evident. Courtney Green, co-founder and co-owner of Made in Mediterraneo and Journelle’s Production Manager, explained, "Spreadsheets and emails were no longer sufficient as we evolved. We needed a system that could centralize product data and connect teams to support our multi-brand growth."

Journelle chose Centric PLM for its flexibility and ability to align with the unique demands of the intimates category. The platform has enabled Journelle to organize collections in a single platform, centralize product information, and facilitate faster, more aligned decision-making across teams. The implementation, completed in approximately 14 weeks, has replaced fragmented workflows with a single source of truth that drives daily operations and future growth.

In addition, Journelle has integrated Centric AI Studio, which brings AI-powered design and visual content creation into the platform. This further streamlines product development and consumer-facing content workflows. According to Fabrice Canonge, CEO of Centric Software, "Journelle's approach to modernizing product development reflects a clear focus on building a data-driven foundation for long-term growth. We are proud to partner with Journelle as it builds a more connected and scalable product development process."

Centric Software, headquartered in Silicon Valley, offers a range of AI-enabled solutions for retailers, brands, and manufacturers. Its Centric PLM solution optimizes product execution from ideation to development, sourcing, and manufacture, improving productivity and reducing time to market. The company's other solutions include Centric Planning & Pricing, Centric Market Intelligence, Centric Visual Boards, and Centric PXM, which encompasses PIM, DAM, content syndication, and digital shelf analytics.

Canonge highlighted, "Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate, and fastest time to value in the industry. We are committed to supporting Journelle and other companies as they navigate the complexities of modern product development."

Journelle's decision to adopt Centric PLM underscores the growing importance of digital transformation in the intimates industry. By centralizing product data and aligning teams, Journelle is better positioned to support multi-brand growth and meet the evolving needs of consumers in a data-driven market.