Jack Link's partners with Meat Church BBQ to launch new jerky flavors
MINONG, Wis., Sept. 1, 2026 – Jack Link's, the leading manufacturer of meat snacks, has partnered with Meat Church BBQ, renowned for its innovative barbecue rubs, to introduce two new jerky flavors. The collaboration, which launched this month, aims to bring together the expertise of both brands to create a unique product line that appeals to a wide range of barbecue enthusiasts.
The limited-time jerky flavors, available now through September 25 at select Walmart locations nationwide, include Holy Cow Beef Jerky and Honey Hog® Pork Jerky. These new products are inspired by two of Meat Church's most popular barbecue rubs, Holy Cow Texas-style and Honey Hog, respectively.
"Jack Link's is all about delivering exceptional flavor and high-quality protein," said Holly LaVallie, Senior Vice President of Marketing and RD&D at Jack Link's. "We believe that taste is the key driver for snack choices, and partnering with Meat Church BBQ was a natural fit. Their expertise in creating incredible meat seasonings, combined with our premium jerky-making skills, makes for a truly special product."
Holy Cow Beef Jerky is crafted with a bold, beef-forward flavor profile, while Honey Hog® Pork Jerky offers a perfect balance of savory smoke and sweet honey notes. These flavors have been carefully developed to appeal to the dedicated community of barbecue enthusiasts across the country.
Matt Pittman, founder of Meat Church BBQ, expressed his excitement about the partnership: "I am thrilled to collaborate with Jack Link's to bring these exclusive jerky flavors to our fans. We worked closely together to create flavors that celebrate the essence of what barbecue lovers enjoy most. These products are sure to be hits among barbecue aficionados."
Founded in Texas, Meat Church BBQ has built a strong community of barbecue enthusiasts through its award-winning rubs and seasonings, as well as its classes and digital content. The collaboration with Jack Link's is an extension of Meat Church's commitment to delivering high-quality, flavorful products.
The new jerky varieties are now available at select Walmart stores in 48 states while supplies last. Consumers can learn more about the collaboration by visiting the official Jack Link's and Meat Church BBQ websites.
Since its founding in 1985, Jack Link's has grown into a global powerhouse in protein snacking, with a portfolio that includes some of the fastest-growing brands in the industry, such as Jack Link's®, Lorissa's™ Organic Snacks, Golden Island®, and more.