IUF Expands North American Presence with Pattison ID Partnership

IUF, a leading technology solutions partner, has bolstered its presence in North America through a strategic partnership with Pattison ID. The agreement will allow IUF to offer North American clients a seamless journey from strategy and design through to delivery and long-term performance, all through a single partner.

Pattison ID, a North American leader in complete physical and digital branding solutions, will leverage its extensive network of manufacturing facilities, sales offices, and project management teams to support IUF's expansion.

The partnership will enable ambitious digital installations, including concourse signage, exterior LED displays, halo screens, dynamic ribbon displays, scoreboards, IPTV distribution, menu boards, and digital fan experiences. These installations can now be delivered end-to-end by working with a single, trusted supplier, rather than coordinating multiple vendors across strategy, technology, and on-the-ground delivery.

IUF, founded in 2008 in Bristol, UK, is now active in over 30 countries. The company designs, delivers, and manages end-to-end digital signage, experiential, and large-scale LED solutions, transforming physical environments into intelligent, revenue-driving destinations. Recent installations include the O2 Arena Belfast, First Direct Arena in Leeds, and the AO Arena Manchester, where IUF has worked with sports brands such as the NBA, England Cricket Board, and Manchester City FC.

Pattison ID, a wholly owned company of The Jim Pattison Group, a 100% privately owned $20B+ corporation, offers customers complete turnkey solutions. The partnership will allow IUF to combine its innovative, flexible, and scalable approach with Pattison ID's local expertise, providing clients with a comprehensive suite of services.

With a proven track record of deploying a variety of digital solutions within stadium settings, IUF is well-positioned to meet the growing demand for improved customer and fan experiences while generating greater operational efficiency and revenue opportunities. The partnership will enable clients to benefit from global innovation alongside trusted local delivery, ensuring a seamless and efficient journey from strategy to execution.