Ipsos Accelerates Horizons Strategy Under New CEO Kelly Beaver

Kelly Beaver, appointed as Chief Executive Officer (CEO) of Ipsos on July 30, 2026, has announced plans to accelerate the execution of the Horizons strategic plan. This plan, developed since early 2025, aims to drive Ipsos' growth through six key pillars: global solutions, strong local presence, speed, artificial intelligence, access to real people, data integration, and analytics.

Beaver's presentation, scheduled for September 14, 2026, will provide an update on the Horizons strategy. The plan seeks to leverage Ipsos' unique strengths, including a global presence, multi-specialist expertise, and access to high-quality data and advanced technology.

Despite the strategic plan's ambitious goals, Ipsos' performance since the beginning of the year has fallen short of expectations. Organic growth in the order book stood at 1.2% as of August 31, 2026, stable compared to the end of June. Organic revenue growth was 1.1%, compared to 0.8% at the end of the first half. These figures indicate that the company faces challenges in translating its strategic vision into tangible results.

To address these challenges, Ipsos has launched a new corporate campaign, "Augmented Ipsos," which focuses on three core areas: augmenting speed, augmenting insights, and augmenting trust. The campaign aims to turn complexity into clarity and clarity into impact. Beaver expressed confidence in Ipsos' ability to deliver, citing the company's talented and engaged teams, global presence, and technological capabilities.

Ipsos, one of the largest market research companies in the world, operates in 90 markets and employs nearly 20,000 people. The company's research professionals, analysts, and scientists provide multi-specialist services, helping clients navigate change and make informed decisions. With the expansion of research capabilities and the integration of artificial intelligence, Ipsos aims to deliver deeper understanding and better decisions to its clients.

The Q3 2026 results presentation will take place on October 23, 2026, at 8:30 a.m. CET. This event will provide further insights into Ipsos' progress and the effectiveness of the Horizons strategy. As Ipsos continues to evolve its approach, the company remains committed to delivering high-quality research and insights to its diverse client base.