Insomnia Cookies Returns with Eighth Annual PJ Party
News related to:Insomnia Cookies · 2 min read
Insomnia Cookies, a popular late-night bakery concept, is bringing back its eighth annual PJ Party on Tuesday, September 15, 2026. The event, which coincides with National PJ Party Night, allows customers to stay up late and enjoy warm cookies while dressed in their pajamas.
This year, more than 170 campus bakeries across the U.S. and Canada will participate, offering guests one free Classic cookie at every location. No purchase or Insomnia Rewards membership is required for this offer. Guests can visit any Insomnia Cookies bakery from 8 p.m. until closing time on Tuesday, September 15, to claim their free treat. The Dayton, Ohio, bakery will celebrate from 6 p.m. to 10 p.m.
In addition to the free cookie, Insomnia Cookies is also hosting a Dream Dorm Giveaway. One lucky college student will win a prize package including free Insomnia Cookies for a year, a Hatch Restore 3 and a one-year Hatch+ membership, a Lola Blankets Creamy Cloud Blanket and two Wisteria Pillows, a Brooklinen Luxe Core Sheet Set, custom skateboard décor from Reese Ertel Art, a pajama set from BedHead PJs, a $200 gift card, an espresso machine, and headphones. To enter, guests must post a picture of their free Classic cookie on Instagram or TikTok in their pajamas, use #InsomniaPJParty, and tag @insomniacookies. The entry period runs from 8 p.m. on September 15 to 11:59 p.m. on September 16.
For those looking to extend the fun, Insomnia Cookies is offering special deals. Guests can enjoy a 25% discount on ice cream cups or pints on September 15. Additionally, Insomnia Rewards members will earn double points all day on that date across eligible channels. For those who want to buy more, the bakery is running a "Buy 6, Get 2 Free" promotion until September 27, and a "Buy 12, Get 4 Free" deal available through the Insomnia Cookies app.
Insomnia Cookies, founded at the University of Pennsylvania by Seth Berkowitz, has been serving late-night cravings since 2003. With over 360 locations nationwide, the company continues to expand its late-night bakery network, catering to the needs of insomniacs and late-night snackers.