Industrial supplier adopts advanced search solution to enhance eCommerce experience

WOBURN, Mass., September 1, 2026 - An industrial filtration supplier has chosen HawkSearch to modernize its product discovery process for complex replacement part searches, enhancing the customer experience on its eCommerce platform. This move underscores growing demand among industrial distributors for advanced search solutions that go beyond simple keyword matching.

Industrial buyers often rely on broad product descriptions, legacy part numbers, or incomplete information when searching for replacement parts. To address this, the supplier is integrating HawkSearch, which leverages customer-specific purchasing behavior and historical order data to provide more personalized and relevant search results.

"HawkSearch allows us to incorporate detailed account-level purchasing behavior into our product discovery process," said a spokesperson for the industrial filtration supplier. "This will help our customers identify the right products faster, locate compatible replacement parts, and discover relevant alternatives more efficiently."

The integration aims to reduce ordering errors and create more efficient buying experiences for repeat customers. By utilizing information from the company’s INxSQL platform, the filtration supplier plans to prioritize products based on previous purchasing activity and customer preferences.

Beyond improving eCommerce search, the supplier is also planning to enhance product knowledge accessibility through manuals, technical documentation, and manufacturer content. This initiative aligns with a broader vision of using AI to help both customers and employees find answers and navigate complex technical information more effectively.

The win reflects increasing demand for AI-powered search technology among industrial distributors. Organizations are now looking to connect product discovery with purchasing history, technical content, customer behavior, and intelligent recommendations to improve customer experiences and unlock value from existing business data.

Ari Kahn, President and CEO of Bridgeline Digital, stated, "Industrial distributors have a wealth of valuable knowledge in purchasing history, technical documentation, and customer relationships. HawkSearch helps transform this information into more intelligent product discovery experiences that improve customer outcomes, increase operational efficiency, and drive online revenue growth."

Bridgeline Digital's HawkSearch platform delivers advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises across high-growth industries. The company's solution is designed to help businesses accelerate online revenue by improving traffic, conversion rates, and average order value.

About Bridgeline Digital, Inc. Bridgeline helps companies accelerate online revenue by improving traffic, conversion rates, and average order value through AI-powered commerce technology. Its HawkSearch platform provides advanced search, personalization, and merchandising capabilities for B2B and B2C enterprises.