Indexa Launches AI Tools to Measure Brand Visibility Across Systems

Istanbul, ISTANBUL, Sept. 14, 2026 /CourierPR/ -- Indexa, a technology startup focused on AI brand visibility, has launched a suite of tools designed to help companies understand their representation across various artificial intelligence (AI) systems. The tools are aimed at providing a comprehensive view of how brands are perceived and compared with their competitors in AI-generated responses.

The launch of these tools comes as AI systems are increasingly influencing how people access and process information. For instance, a consumer researching a new camera might ask an AI assistant, "Which camera should I buy for travel?" Similarly, a job candidate could inquire about a company's reputation as a workplace, and an investor might seek to understand a business's reputation. Journalists also use AI systems to gather background information on industries and companies.

Unlike traditional search results, AI-generated answers can synthesize information from multiple sources into a single response, making the context in which a company is mentioned, whether it appears at all, increasingly relevant to brand perception.

Indexa's platform analyzes the questions and prompts in which a brand appears across AI systems, how the brand is described and recommended, the sources cited or associated with it, and how its visibility compares with competitors. "What is AI saying about my brand?" asks Bünyamin Saraç, co-founder and CEO of Indexa. "For years, companies have measured how they appear in search engines, how they are discussed on social media, and how they are covered by the press. Now there is another question to answer: What is artificial intelligence telling people about my brand?"

Saraç notes that the competitive environment is no longer limited to where a company appears in a list of search results. Increasingly, it also matters whether the company becomes part of the answer itself, and, if it does, how it is represented. The impact of AI-generated visibility extends beyond purchasing decisions, influencing a range of stakeholders, including investors, prospective employees, and journalists.

Generative AI can play a role in decisions made by various stakeholders. A customer researching a product, an investor examining a company, a candidate evaluating a potential employer, or a journalist researching an industry may all use AI-generated answers as part of their decision-making process. This means a company's representation across AI systems can impact its sales and marketing, corporate communications, public relations, human resources, investor relations, and reputation management.

Indexa tracks a range of indicators, including brand mentions, recommendations, citations, sentiment, AI Share of Voice, and competitive visibility gaps. The company aims to give companies a structured view of how they are represented across different AI systems, rather than treating individual AI responses as isolated examples. The business implications vary by industry, with e-commerce companies potentially influenced by product discovery and consumer preference, banks by trust, conglomerates by corporate reputation, and technology companies by perceptions of innovation.

Saraç emphasizes that Indexa's focus is on measuring how brands are represented across various AI systems, identifying where they are strong or weak, and benchmarking them against competitors. The company's broader approach is called AI Brand Intelligence, which uses data from AI-generated answers to measure how brands are represented, recommended, cited, and compared.