In The Light Urns Named BBB Torch Awards for Ethics Finalist
News related to:In The Light Urns, Inc · 2 min read
VISALIA, Calif., Oct. 8, 2026 /CourierPR/ -- In The Light Urns, Inc., a Visalia-based company that specializes in cremation urns and memorial jewelry, has been named a finalist for the 2026 Better Business Bureau (BBB) Torch Awards for Ethics in Central California. The company, founded by Susan Fraser in 2001, was honored at the Central California Torch Awards ceremony held on September 23, 2026, at Pardini's in Fresno.
The BBB Torch Awards for Ethics recognize businesses that demonstrate exceptional ethics and integrity in their operations. In The Light Urns was one of 20 finalists selected for the 2026 awards. The company's practices include offering a free Cremation Ash Calculator to assist families in choosing the right-sized urn and informing customers about delivery timelines before they make a payment.
Susan Fraser, the founder of In The Light Urns, emphasized the company's commitment to supporting families during their most challenging moments.
In The Light Urns, Inc. has been selling memorial products online for about 25 years. The company reports over 1,000,000 sales across its online stores. The BBB Torch Awards for Ethics are judged on four criteria: Character, Culture, Customers, and Community. The awards are considered the highest honor a company can receive from the BBB.
The company's practices include a free Cremation Ash Calculator to help families choose a correctly sized urn, and telling customers before they pay when an order can't arrive in time for a service. Susan Fraser and her husband, Rick Fraser, have sold memorial products online for about 25 years. The company reports more than 1,000,000 sales across its online stores over that time.
The full list of 2026 BBB Torch Awards for Ethics finalists and winners can be found on the BBB website at torchawards.bbbcommunity.org.
In The Light Urns, Inc. is a family-owned company in Visalia, California, that sells memorial cremation urns and cremation jewelry online at inthelighturns.com. The company's practices include a free Cremation Ash Calculator to help families choose a correctly sized urn, and telling customers before they pay when an order can't arrive in time for a service. The company's commitment to ethics and integrity is reflected in its approach to customer service and support.