Identity Named to PRNEWS 2027 Agency Elite Top 120 for Fourth Consecutive Year

BIRMINGHAM, Mich., Sept. 28, 2026 /CourierPR/ -- Identity, one of the nation’s leading independent public relations, marketing, and creative agencies, has been named to the PRNEWS 2027 Agency Elite Top 120 for the fourth consecutive year. This recognition highlights the agency’s Identity 2030 growth plan and its expansion into the Tampa market.

Andrea Trapani, managing partner of Identity, made the announcement.

The PRNEWS Agency Elite Top 120 recognizes innovative PR and communications firms for standout services, culture, client impact, and innovation. Identity was the only public relations agency headquartered in Michigan to appear on the list. The agency's inclusion is a testament to its commitment to excellence and its ability to deliver impactful results for its clients.

Identity's growth plan, Identity 2030, guides the agency's next phase of national expansion, client service, and operational focus. As part of the plan, the agency reorganized its work into specialized Consumer, Detroit, B2B, and Real Estate pods, each with distinct key performance indicators (KPIs), resource plans, and reporting structures. This restructuring aims to enhance the agency's ability to serve its diverse client base more effectively.

In addition to its growth strategy, Identity has expanded its presence in the Tampa market by opening a new office at The Motor Enclave, a hospitality-focused space designed for client engagement, business development, thought leadership, and content creation. The new office supports the agency's continued growth as a national communications partner.

With a team of nearly 40 people, Identity serves more than 100 companies across a dozen industries, including consumer services, consumer packaged goods, retail and restaurants, attractions, hospitality, professional services, private equity, automotive and mobility, technology, and commercial real estate. The agency's capabilities span media relations, crisis communications, social media, content, brand strategy, creative design, HubSpot maximization, and integrated communications strategy.

Identity will be recognized alongside fellow honorees at the PRNEWS Platinum Awards Gala on Tuesday, October 6, 2026, in New York City. The annual event celebrates the industry’s top campaigns, teams, communications leaders, and Agency Elite Top 120 honorees.

This recognition underscores Identity's commitment to innovation, client service, and national expansion. The agency's continued success and growth reflect its dedication to delivering exceptional results for its clients and its position as a leading player in the public relations, marketing, and creative industries.