Iconic Queen Eau de Parfum Launches on Ulta Beauty
News related to:Parlux · 2 min read
NEW YORK, Oct. 7, 2026 /CourierPR/ -- Paris Hilton Fragrances has launched Iconic Queen Eau de Parfum, a new fragrance that expands the Iconic line and celebrates individuality and confidence. The launch builds on the success of the original Iconic fragrance, which made a significant debut in the United States at Ulta Beauty in April 2025. Now, Iconic Queen expands the Iconic pillar with an exclusive launch on Ulta Beauty's TikTok Shop, bringing the fragrance directly to consumers on one of beauty's most dynamic discovery and commerce platforms.
The new fragrance, which debuts today at ParisHiltonFragrances.com, is set to roll out nationwide across Ulta Beauty stores and Ulta.com, alongside its international debut in key global markets, beginning November 1. The fragrance will be available in 3.4 fl. oz. ($80), 1.0 fl. oz. ($48), and 0.34 fl. oz. Travel Spray ($27).
Iconic Queen is a captivating new addition to the Paris Hilton Fragrances portfolio, featuring a majestic floral amber composition that blends luscious fruits and velvety florals in a radiant scent. The fragrance opens with bright bergamot, mandarin, and cassis, before unfolding into an opulent floral heart of orange flower, jasmine, and muguet. A warm, sensual base of amber, musk, and vanilla envelops the skin, offering a warmer, more opulent expression that beautifully complements the original Iconic.
The launch of Iconic Queen also includes a striking metallic lavender hue bottle, which reimagines the signature faceted silhouette. The bottle features the "P" and "H" initials of Paris Hilton, encapsulating her personality and the many facets of her character. The fragrance will be housed in a coordinating iridescent lavender carton, creating a jewel-like statement that commands attention on any vanity.
The new fragrance's scent family includes floral amber, with top notes of bright bergamot, mandarin, and cassis, and heart notes of orange flower, jasmine, and muguet. The base notes are amber, musk, and vanilla. The launch of Iconic Queen is a significant step in the evolution of Paris Hilton Fragrances, as the company continues to meet consumers where they are, both in terms of discovery and commerce.
Parlux, the award-winning global beauty company behind Paris Hilton Fragrances, is dedicated to the creation, development, marketing, manufacturing, and distribution of prestige fragrance and grooming brands. The company's portfolio includes Billie Eilish Fragrances, Better World Fragrance House by Drake, Kenneth Cole, Jessica Simpson, Vince Camuto, Sam Edelman, Steve Madden, The Shop Men's Grooming Line, and more. Through best-in-class brand building, consumer engagement, and global distribution, Parlux brings iconic brands to consumers in more than 80 countries and territories worldwide.
Iconic Queen's exclusive launch on Ulta Beauty's TikTok Shop on October 12 will mark a new chapter for the fragrance, as the company continues to expand its reach and engagement with consumers. The launch of Iconic Queen is a testament to Paris Hilton Fragrances' commitment to authenticity and glamour, offering a new expression of the brand's core values.